Adds brand sales in paragraphs 2-3, outlook in paragraph 5

April 21 (Reuters) - German consumer goods group Beiersdorf BEIG.DE reported a drop in its quarterly sales on Tuesday, hurt by soft growth in its flagship Nivea brand and disruptions in Chinese travel retail and U.S. department stores for its luxury La Prairie brand.

Sales of Nivea, the company's flagship skin and body care brand, fell 7% organically due to trade-related tensions in Europe and a challenging mass market, while sales of its Eucerin and Aquaphor brands jumped 8.2% organically thanks to recent product innovations, Beiersdorf said.

It reported a 14.9% organic drop in sales of La Prairie after disruptions in the U.S. department store channel and in travel retail in China, both factors that the Hamburg-based company said were temporary.

The group's first-quarter revenue fell 4.6% organically to 2.48 billion euros ($2.92 billion), compared with 2.69 billion euros a year earlier.

The skincare company confirmed its guidance for 2026 and said positive dynamics in sales from retailers to the final consumer indicated an improvement over the coming quarters after underperformance in the first three months of the year.

($1 = 0.8489 euros)