Van de Velde FY2025 annual report published; turnover falls to EUR 202 million

  • Van de Velde published its 2025 integrated annual report outlining a consumer-centric strategy focused on strengthening its Primadonna, Marie Jo, and Sarda brands.
  • Retail expansion included pilot brand stores for Sarda in Ibiza and Primadonna in Atlanta, alongside wider use of digital fitting tools in boutiques.
  • Digital distribution updates included launching brand webshops for Marie Jo and Primadonna in Denmark and expanding managed presence on Amazon in the US and Germany, plus Zalando in Switzerland and the Netherlands.
  • Board changes included Yvan Jansen becoming chair, and Peter Bossaert joining as an independent director.
  • Operational plans featured approval to build a new distribution center in Wichelen, Belgium to support faster deliveries.


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