8 analysts have shared their evaluations of Herc Holdings (NYSE:HRI) during the recent three months, expressing a mix of bullish and bearish perspectives.

The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.

	Bullish	Somewhat Bullish	Indifferent	Somewhat Bearish	Bearish
Total Ratings	2	5	1	0	0
Last 30D	0	2	0	0	0
1M Ago	0	2	0	0	0
2M Ago	1	0	1	0	0
3M Ago	1	1	0	0	0

Analysts have recently evaluated Herc Holdings and provided 12-month price targets. The average target is $185.25, accompanied by a high estimate of $200.00 and a low estimate of $165.00. Observing a 7.17% increase, the current average has risen from the previous average price target of $172.86.

Exploring Analyst Ratings: An In-Depth Overview

An in-depth analysis of recent analyst actions unveils how financial experts perceive Herc Holdings. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.

Analyst	Analyst Firm	Action Taken	Rating	Current Price Target	Prior Price Target
Ken Newman	Keybanc	Lowers	Overweight	$190.00	$200.00
Mircea Dobre	Baird	Lowers	Outperform	$198.00	$200.00
Adam Seiden	Barclays	Raises	Overweight	$175.00	$160.00
Jerry Revich	Wells Fargo	Raises	Overweight	$189.00	$170.00
Tami Zakaria	JP Morgan	Raises	Neutral	$165.00	$150.00
Kyle Menges	Citigroup	Raises	Buy	$195.00	$170.00
Ken Newman	Keybanc	Announces	Overweight	$200.00	-
Kyle Menges	Citigroup	Raises	Buy	$170.00	$160.00

Key Insights:

• Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to Herc Holdings. This offers insight into analysts' perspectives on the current state of the company.
• Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Herc Holdings compared to the broader market.
• Price Targets: Analysts set price targets as an estimate of a stock's future value. Comparing the current and prior price targets provides insight into how analysts' expectations have changed over time. This information can be valuable for investors seeking to understand consensus views on the stock's potential future performance.

Assessing these analyst evaluations alongside crucial financial indicators can provide a comprehensive overview of Herc Holdings's market position. Stay informed and make well-judged decisions with the assistance of our Ratings Table.

Stay up to date on Herc Holdings analyst ratings.

All You Need to Know About Herc Holdings

Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).

Breaking Down Herc Holdings's Financial Performance

Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.

Revenue Growth: Herc Holdings's remarkable performance in 3M is evident. As of 30 September, 2025, the company achieved an impressive revenue growth rate of 35.23%. This signifies a substantial increase in the company's top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Industrials sector.

Net Margin: Herc Holdings's net margin falls below industry averages, indicating challenges in achieving strong profitability. With a net margin of 2.3%, the company may face hurdles in effective cost management.

Return on Equity (ROE): Herc Holdings's ROE is below industry standards, pointing towards difficulties in efficiently utilizing equity capital. With an ROE of 1.56%, the company may encounter challenges in delivering satisfactory returns for shareholders.

Return on Assets (ROA): Herc Holdings's ROA falls below industry averages, indicating challenges in efficiently utilizing assets. With an ROA of 0.21%, the company may face hurdles in generating optimal returns from its assets.

Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 5.07.

Analyst Ratings: Simplified

Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.

Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.

This article was generated by Benzinga's automated content engine and reviewed by an editor.