• Zalando Kids & Family head Veronika Moles flagged back-to-school as a key demand driver across 29 markets, shaped by local holiday calendars.
• Demand typically starts in Scandinavia in mid-July, then shifts across Europe; France sees a mid-August spike tied to state back-to-school support.
• Management plans to use these market-level signals to steer assortment, inventory planning, and on-platform merchandising during the season.
• Strategy aims to lift cross-category spending by turning kids’ purchases into broader family baskets across fashion, sports, lifestyle, and beauty.
• Long-term focus centers on personalization via multi-profile family accounts, supported by AI sizing tools and shared shopping boards.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zalando SE published the original content used to generate this news brief on June 26, 2026, and is solely responsible for the information contained therein.