In line with the UAE National Artificial Intelligence Strategy 2031, which aims to establish the country as a leading global hub in this field by investing in vital talent and sectors, Aire is preparing to take a qualitative step that will reshape the real estate sector. It intends to launch its first-of-its-kind smart real estate platform, fully powered by artificial intelligence technologies. This groundbreaking step is expected to radically transform the real estate brokerage landscape across the country .

This platform aims to further drive digital transformation in the UAE real estate market, as the country continues to consolidate its position as a global hub for innovation in this vital sector. The launch of the platform aligns with the government's drive to adopt smart solutions, stimulate performance efficiency, and improve customer experience by providing accurate data, raising levels of transparency, and accelerating transaction completion. This step represents a qualitative shift that embodies a future-oriented vision that makes artificial intelligence a fundamental pillar in the real estate brokerage industry, not only as a support tool, but also as an actual driver of change .

Air represents a paradigm shift in the world of proptech. It is not just a traditional addition to the real estate market, but rather a fully integrated platform based on artificial intelligence, developed from the ground up using advanced language models (LLMs) and intelligent automation tools, meticulously trained to keep pace with the dynamic and complex nature of Dubai's real estate market. With its real-time analytics capabilities and streamlined digital processes, Air is redefining the customer experience and revolutionizing the role of real estate agents by offering a new and innovative system for closing transactions efficiently and intelligently .

The platform reflects an ambitious future vision focused on empowering real estate brokers to remain at the heart of the real estate process, providing them with smart tools that keep pace with modern market demands and enhance their capabilities. To this end, Air offers a comprehensive technological system that includes predictive analytics, dynamic pricing engines, and an advanced automation system that efficiently manages behind-the-scenes operations. The platform covers all stages of the real estate business cycle, from intelligent lead qualification, to personalized property recommendations, appointment scheduling, accurate CRM updates, and meticulous post-show tracking.

The platform aims to revolutionize the real estate brokerage experience by offering a more streamlined and efficient journey for all stakeholders. It empowers real estate agents to perform their duties more efficiently and expedites transactions with unprecedented accuracy, transparency, and customization for both buyers and sellers. While agents remain central to the human aspects of consulting, negotiating, and building relationships, the smart platform analyzes customer preferences in real time, identifies the most suitable properties across the city, suggests thoughtful alternatives, and coordinates all stages of the real estate process seamlessly .

In this regard, Milad Manshipour, Founder and CEO of Aire, stated: “No real estate broker can keep up with every change in prices or property availability in a city like Dubai in real time. This is precisely where the power of Aire lies. It aims to redefine the role of the real estate advisor in the digital economy by leveraging technology as a key driver of excellence, accuracy, and speed in delivering a comprehensive real estate experience.”

Arash Jalili, Founder and CEO of Unique Properties, added : “We see AI not just as a technical tool, but as a fundamental driver for a radical transformation towards a smarter and more humane real estate experience. It is the present and future of the market. The Air platform represents the beginning of a new era in the world of real estate brokerage, based on high performance and sustainable innovation. Rather than replacing real estate brokers, it aims to empower them with advanced digital tools that enhance their efficiency and enable them to deliver real, personalized value to each client, in line with changing market demands and growing customer expectations .”

The launch of the "AIR" platform comes at a pivotal time for the UAE's real estate sector, as the country rapidly moves towards fully digitizing transactions, regulating the brokerage sector, and providing access to real estate market data in real estate in real estate in real estate market. In light of this qualitative transformation, "AIR" stands out as a smart platform specifically designed to benefit from it, by enabling brokers and real estate companies to expand and compete more efficiently, supported by decisions based on accurate data and analytics . The first phase of the platform's launch has already been launched, and "AIR" is preparing to launch the second phase within the next six months. This will include the listing of advanced real estate units under construction, in addition to direct integration with real estate development companies, enhancing the platform's comprehensiveness and making it a fundamental pillar in the future of smart real estate brokerage .

It's worth noting that Unique Properties, one of the UAE's leading real estate brokerages, recently announced a strategic investment of $20 million. This step embodies the company's deep commitment to reshaping the future of the local real estate sector and propelling it into a more advanced era. This investment supports the innovative "Air" platform, which was specifically developed to transcend traditional models in real estate brokerage by fully relying on advanced artificial intelligence technologies, enhancing efficiency and radically transforming the experience for both clients and agents .

This investment aims to accelerate the development of the Air platform and expand its reach in Dubai, while paving the way for additional strategic investments from forward-thinking entities that believe in the opportunities of building the next generation of real estate technology. Thanks to its scalable, fully AI-powered infrastructure, the platform is well-positioned for rapid expansion into the GCC and other emerging markets, strengthening its position as a key driver of digital transformation in the real estate brokerage sector .

In addition to the financial investment, Unique Real Estate's partnership with Air adds a strategic dimension that enhances the platform's credibility and position in the real estate market. This comes through Unique's extensive distribution network and in-depth understanding of brokerage dynamics on the ground, ensuring the development of Air in a way that mimics the real behavior of buyers and sellers and responds to actual market needs. The two companies are not content with keeping pace with the rapid real estate transformations; together, they seek to re-engineer the future of the sector by combining advanced technology and field expertise to present a new model based on innovation, efficiency, and proactivity .

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