Manama, Bahrain – Eazy Financial Services (EazyPay), a leading Bahraini company specializing in point-of-sale (POS) and e-payment gateway services, announced a strategic partnership with Tamara, one of the most prominent financial technology platforms in the Gulf region. Tamara is a pioneer in providing shopping and payment solutions, and one of the first companies to contribute to establishing the “buy now, pay later” concept in the region.

This partnership aims to enable Tamara to provide safer and more efficient payment solutions to its customers and merchants across the Gulf, leveraging EasyPay's advanced payment technologies. The agreement was signed at an official ceremony on Wednesday, June 25, 2025, reflecting both parties' commitment to supporting the digital payments infrastructure in the region.

On this occasion, Naif Tawfiq Al-Alawi, Founder and CEO of EasyPay, stated: “Tamara has made great strides to become a major player in payments in the region, especially with the rise of the “buy now, pay later” concept. By supporting this platform with our advanced payment services, we are providing an easier, faster, and more reliable experience for customers and merchants. It is an exemplary model of fintech collaboration that can bring real value to the market.”

Fares Al Obaid, CEO and Vice Chairman of Tamara Bahrain B.S.C., said: “We are delighted to announce our strategic partnership with EasyPay in Bahrain, which we consider a pivotal milestone in Tamara’s expansion across the MENA region. EasyPay, a leading payment solutions company, will serve as a local acquirer and a key strategic partner supporting our growing operations in Bahrain. This partnership reflects our unwavering commitment to strengthening our presence in the Kingdom, developing our innovative services, and providing a smoother and more distinctive payment experience for our valued customers. We are confident that EasyPay’s local expertise and strong infrastructure will be a key element in achieving our shared goals and supporting financial inclusion in Bahrain.”

This strategic partnership also reflects EasyPay's ongoing commitment to fostering innovation and collaboration in the fintech sector across the region. As a leading Bahraini company in this field, EasyPay continues to build valuable partnerships across the Gulf to drive digital transformation and adopt secure and seamless future payment solutions.

By combining Tamara's innovative consumer services experience with Easypay's technical expertise, this partnership aims to develop the digital commerce landscape in the Gulf, providing greater value and flexibility to merchants and consumers in the region.

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