Dubai : Brand Studio Lifestyle has announced its entry into the Middle East market through a strategic partnership with Rafael Lifestyle. As part of its ambitious expansion plan, the company is gearing up to open three flagship stores in the UAE on the same day, on July 30 , 2025. The three stores will be inaugurated in Sahara Centre and Mega Mall in Sharjah, and BurJuman Mall in Dubai, in the presence of Indian cricket star and Rafael Lifestyle brand ambassador, Sanju Samson. These flagship stores aim to attract young fashionistas and fashion enthusiasts in the region, offering a fresh, vibrant vision of youthful, on-trend fashion at affordable prices, in line with the tastes of the Gulf market .

Founded by a team of six visionary entrepreneurs, Brand Studio Lifestyle Pvt Ltd is today one of India's fastest-growing and most resilient fashion houses, home to iconic brands like Highlander and Tokyo Talkies.

This international launch follows Brand Studio Lifestyle's rapid growth in the Indian retail market. In just nine months of operation, the company has opened 37 stores across the country and is on track to achieve its goal of opening 75 stores across India by March 2026 .

The partnership with Rafael Lifestyle goes beyond a mere retail presence. This move paves the way for deeper market penetration and opens new horizons for multi-channel distribution across the Middle East . The company has already announced plans to open seven additional stores by March 2026, as part of its comprehensive omnichannel strategy.

About Highlander and Tokyo Talkies

Highlander and Tokyo Talkies are two of the most prominent names in the Indian fashion sector, selling over 30 million items across 20,000 geographies across India . The brands launch over 800 new designs every month, inspired by the latest global fashion trends, with the aim of bringing modern, functional, and runway-inspired fashion to consumers in their everyday lives .

With an integrated operational ecosystem supported by a smart, data-driven supply chain, Highlander and Tokyo Talkies offer a flexible business model that spans the product journey from concept to consumer, anchored by a network of over 200 supply partners and a 300,000 sq ft logistics center . This robust model has enabled the brands to pioneer innovation in the Indian fashion sector, enhancing their ability to support growth both domestically and globally . Brand Studio Lifestyle's entry into the Middle East, in partnership with Rafael Lifestyle, represents a strategic shift from a digital giant to a global fashion powerhouse, adopting an omnichannel approach to meet the aspirations of the modern consumer .

About Rafael Lifestyle

Rafael Lifestyle's entry into the retail sector represents a strategic step in the group's growth plans, as the retail and consumer-facing arm of the UAE-based Rafael Group . Rafael is a multi-billion dollar conglomerate with interests in glass and aluminum manufacturing, construction, film production and studios (pre- and post-production), and film distribution .

Rafael Lifestyle is led by visionary entrepreneur Rafael Pozhulilparambil, who built a diversified empire that supports the construction and real estate ecosystem in the UAE and the wider Middle East and North Africa region . His journey embodies a story of ambition and determination, making him one of the most prominent entrepreneurs contributing to the region's economic development .

“This launch goes beyond traditional retail,” said Mr. Rafael during the opening ceremony. “We are working to offer a complete lifestyle experience characterized by easy access, affordable prices, and individual expression .” He added, “With Highlander and Tokyo Talkies, we are not just offering fashion, but rather bringing a new spirit and a different style that redefines fashion in the region .”

He continued , "We are very pleased to partner with Brand Studio Lifestyle, which has a proven track record of creating pioneering fashion experiences targeting the young, aspiring, and fashion-forward generation."

For his part, Shyam S. Prasad, Co-Founder and CEO of Brand Studio Lifestyle, said, “This chapter represents a significant milestone in our journey. With our entry into the Middle East market, we are not only expanding our business but also exporting a bold and confident Indian fashion identity to the world .”

Looking to the Future: Fast Trade and Global Luxury Fashion

In addition to expanding into traditional stores, Rafael Lifestyle is laying the groundwork for an ambitious plan to enter the world of quick-service retail, focusing on the following areas:

• Quick response to modern fashion demands
• Expanding into accessories and perfumes
• Adopting a select shipping model for global luxury fashion brands

About Brand Studio Lifestyle :

Founded in 2015 and headquartered in Bangalore, Karnataka, Brand Studio Lifestyle Private Limited operates as an integrated platform for several fashion brands, most notably Highlander and Tokyo Talkies, which offer a diverse range of contemporary apparel . In 2021, the company launched Getketch.com , a direct-to-consumer (D2C) digital platform via its website and app . The company currently operates 37 physical stores across India dedicated to these two brands, with a digital approach at the core of its operations, making it a prominent advocate of consumer-centric fashion trends .

Brand Studio Lifestyle is home to premium brands that cater to the complete wardrobe needs of young men and women, offering options to suit various occasions and moods—all day, every day . Covering a full range of fashion categories, including menswear, Western and Eastern fashion for women, the brand caters to the growing demand for brands that combine affordable prices with a fresh, contemporary style . The company's innovative business model is based on the integrated expertise of its founding team in design, sourcing, manufacturing, supply chain management, and retail .

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