Cairo – Tanmeyah, a subsidiary of EFG Hermes Holding and a leading provider of innovative and integrated financial solutions for small business owners and entrepreneurs, announced its leadership in the development of Zahraa Square, one of the most prominent public squares located at the intersection of Zahraa Street and Al-Khamsin Street in Maadi . This project comes as part of Tanmeyah’s unwavering commitment to supporting community development and preserving environmental sustainability .

This project represents a milestone in Tanmeyah’s comprehensive strategy to adhere to Environmental, Social and Governance (ESG) principles, reflecting the company’s long-term vision to improve the quality of life and enhance the communities in which it operates through the development of public spaces .

The project was implemented in coordination with several relevant authorities, including the Cairo Governorate, the Office of the Deputy Governor for the Southern Region, the Basateen and Maadi districts, the National Authority for Urban Harmony, and the Cleaning and Beautification Authority . The project was implemented under the auspices of the Financial Regulatory Authority.

This collaboration builds on previous initiatives to develop public spaces. In December 2024, Tanmeyah collaborated with the Basateen district and the National Organization for Urban Harmony to redevelop Palestine Square and Ahmed Abdel Azim Street in Maadi, highlighting its ongoing commitment to developing local communities . Al-Zahraa Square spans an area of 8,600 square meters, making it one of the largest public squares in Greater Cairo. It was strategically selected for development due to its central location in Maadi, where Tanmeyah's headquarters is located, making it a vital starting point for positive urban transformation .

In the same context, Geno Johnson, CEO and Managing Director of Tanmia, commented :
" This project embodies our deep belief that business prosperity is inextricably linked to the prosperity of communities. By developing Al Zahra Square, we are not only improving infrastructure, but also contributing to the creation of a more vibrant, inclusive, and accessible urban space. It is an important step in our ongoing journey toward sustainability and shared growth ."

This project represents a new step in Tanmeyah's efforts to integrate sustainability principles into its operational processes and give back to the community through impactful and sustainable initiatives .

About Tanmia Company :

Tanmia, a subsidiary of EFG Hermes Holding, is a leading provider of innovative and integrated financial solutions for small business owners and entrepreneurs. Since its founding in 2009, the company has accelerated its growth, leading to its acquisition by EFG Hermes Holding in 2016.

Tanmeyah offers a comprehensive suite of products and services specifically designed to empower entrepreneurs and small business owners in the most underserved areas and groups across Egypt. These products include financing, insurance, and digital payment solutions, through its network of branches and digital applications, and in collaboration with strategic partners, enhancing their ability to grow and manage their businesses effectively .

This stems from its role in supporting the local economy, contributing to poverty reduction, enhancing financial awareness, and improving the quality of life in surrounding communities .

The company also aims to raise awareness about protecting and preserving the environment by reducing carbon emissions through diversifying and improving digital transformation strategies and promoting the transition to a cashless society.

Since its inception, the company has issued nearly 3 million financing agreements for projects of various sizes and across diverse sectors. Tanmeyah currently has more than 354 branches spread across 25 Egyptian governorates, serving more than 50,000 clients monthly and employing a team of approximately 6,000 employees.

For more information, please contact us through: www.tanmeyah.com

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