PRESSR: GMG continues to expand in Southeast Asian markets and opens a new office in Singapore

The company currently has 16 stores in operation in Singapore and seeks to increase its headcount by more than 40% by the end of the current financial year.

Singapore: GMG, the global company specializing in the sale, distribution and manufacture of local and international brand products for the sports, food, consumer goods, health and beauty sectors in addition to working in the real estate and logistics sectors, has achieved a new achievement within the framework of its expansion strategy in Southeast Asia with the opening of the first Its office is in Singapore. The company has opened 31 stores in Singapore, Malaysia and Indonesia since entering the Southeast Asian market in 2020. It currently has 16 stores in operation in Singapore, and plans to open more over the next year, including two stores carrying the local brand “Sun & Sand Sports”.

In May this year, Sun & Sand Sports - one of the most successful brands under the GMG umbrella and one of the largest sporting goods retailers in the Middle East - strengthened its presence in the Southeast Asia region by opening its first Its store is in Singapore. The company plans to open 11 stores of this brand in the region, including Singapore and Malaysia, during the next 36 months. This expansion step is in line with GMG's overall business strategy to leverage the potential of the Asian market and establish a strong sports retail presence in key international markets. This confirms GMG's commitment to focusing on providing an enjoyable and attractive customer experience first and foremost.

On this occasion, Mohamed Baqir, CEO of GMG, said: “Asia has become a major driver of consumer growth in the world, and by opening our office in Singapore, we seek to achieve added value and provide the best products and services to our customers in this region. The opening of this office confirms our “Our commitment to providing exceptional experiences and services to our customers in Southeast Asia, setting new standards for the sector, and taking the company’s business to new heights.”

As part of its ambitious expansion plans in Southeast Asia, the company intends to open 100 new stores by 2025. It also plans to increase its workforce by more than 40% by the end of the current financial year, by recruiting local talent to support strategic growth markets.

For his part, Karl Masterman, Head of Sports at GMG, said: “The region is currently witnessing rapid growth driven by its young demographic, growing purchasing power, and consumers’ familiarity with using digital technologies. In light of expectations that indicate growth in the size of the sports and fitness sector The foreign office will reach $38.75 billion in 2023, according to Statista, a market research company. The new office will serve as a center for GMG’s operations in Southeast Asia, as it will contribute to facilitating strategic initiatives and cooperation relations in the region.

GMG took a decisive step in December 2020 by acquiring Royal Sporting House, a multi-brand sports retail chain in Southeast Asia, which contributed to consolidating its footprint in key international markets with a potential customer base of up to 700 million. person.

GMG's Sports division offers a variety of local concepts and strong international brands such as Nike, Columbia, Jordan, The North Face, Timberland, and Vans. And others. The company's list of successful local sports concepts includes: "Sun & Sand Sports", "Dropkick", "No Athlete", "Pedalleri" and "Basketballista".

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About GMG

GMG is a global company specializing in the wellness sector, selling, distributing and manufacturing products for a diverse portfolio of local and international brands specialized in the sports, food, consumer goods, health and beauty sectors, in addition to working in the real estate and logistics sectors. The group's vision is to make the world a better place by inspiring customers to continue striving for success. The group's investments extend across five divisions: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG GMG Properties and GMG Logistics.

In line with its vision of “from field to table”, GMG covers the entire food consumption chain through modern and advanced food processing facilities, expanding the food retail network, and distributing famous international brands. The company entered the food retail sector through its acquisition of Geant brand stores in April 2022. In February 2023, GMG acquired Aswaaq, including its retail, trading and real estate companies, making The group is one of the largest operators of community shopping centers in the UAE.

Under the management of its owners, the Baqir family, GMG is a partner of choice for some of the world's most recognized and successful brands in the wellness sector. The company operates in the Middle East, North Africa and Asia regions, and offers more than 120 international brands to the markets in which it operates, including local brands such as “Sun & Sand Sports”, “Drop Kick”, “Super Care” pharmacies, and “Pharm Fresh”. "And Classic", and international brands such as "Nike", "Columbia", "Converse", "Timberland", "Vance", "Mama Sita" and "Maquin".

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