First published: 10-Mar-2025 10:28:21

Riyadh, Saudi Arabia : Dyson continues to strengthen its presence in Saudi Arabia with the opening of a new Dyson Demo store in Jeddah, highlighting the importance of the Saudi market to the company's strategy to expand and develop its business in the region. Located in Red Sea Mall in Jeddah, the new store offers a fully interactive experience allowing visitors to explore Dyson's latest technological innovations.

The new store offers a comprehensive range of Dyson products, including hair care, floor cleaning, air purification, and audio technologies, with customers also receiving expert advice from brand experts to ensure an educational and interactive shopping experience.

The 120-square-meter store opened on February 27th and is strategically located at the mall's main entrance, opposite Bateel Café. The store features two private styling stations, along with a washing basin—the first of its kind in the Kingdom—for a complete hair care experience. These stations offer veiled customers complete privacy while experiencing Dyson's latest cutting-edge technology and are available for styling appointments upon request. The store's stylists showcase the latest Dyson launches, including the Dyson Airwrap id™ , Supersonic Nural™ hair dryer, and Dyson Airstrait™ , along with the Dyson Corrale™ cordless straightener. The store also offers personalized consultations to help visitors choose the device that best suits their needs.

In addition to the dedicated styling stations, the new Dyson Demo store in Jeddah offers visitors the opportunity to explore a wide range of Dyson’s latest innovations, including the 360 Vis Nav™ robot vacuum, the Big+Quiet™ air purifier, and OnTrac™ headphones, which feature a stylish design and up to 55 hours of run time.

The opening of this new store marks another milestone in Dyson's strategy to expand its business in the Kingdom, following the successful launch of its flagship store in Nakheel Mall in Riyadh last year. The brand continues its commitment to providing an advanced shopping experience that gives customers the opportunity to directly test its latest technologies through interactive environments designed to enhance the user experience. Dyson affirms its commitment to enhancing the customer experience in its stores by allowing consumers in Saudi Arabia to directly interact with its advanced innovations, test the performance of its devices for themselves, and discover the technologies that meet their daily needs with the highest levels of efficiency and innovation.

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