PRESSR: Del Piero, Ambassador of the Italian Premier League and Italian football legend, visits Abu Dhabi to launch cooperation with the American Basketball Association (NBA) in many sports fields.

Abu Dhabi, United Arab Emirates: Alessandro Del Piero, football legend and Serie A ambassador, visited Abu Dhabi this week to contribute to strengthening relations between the Serie A and the next generation of fans and to promote constructive and innovative cooperation in the sporting field and beyond.

The visit includes work on launching a new cooperation with the American Basketball League (NBA), as Del Piero attends NBA Abu Dhabi matches in the stadium accompanied by American basketball legend Kareem Abdul-Jabbar in the first global event in which the two great players meet.

The cooperation between the Italian Premier League and the American Professional Basketball League will contribute to enabling the two sports federations to reach more audiences and interact with them in the Middle East and North Africa region and all over the world. The cooperation will also contribute to enhancing the popularity of football and basketball among sports fans and enhancing their attendance and participation by sharing content through the social media channels of the Italian Football League and the American Basketball League at the regional and global levels.

Del Piero visited the Italian League's offices on Yas Island for the first time as part of his visit to Abu Dhabi, where he met with representatives of the NBA and other officials, including Lorenzo Vanara, the Italian Ambassador to the UAE, as well as representatives from the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. . The visit comes after the launch last week of the “Serie A Made in Italy” campaign, a global communications initiative that promotes Italian cultural products to more than 500 million people around the world including audiences in the Middle East and North Africa through the participation of Serie A clubs and leading players in Italy. Italian football.

Alessandro Del Piero, Ambassador of the Italian League, spoke about his visit to Abu Dhabi and the Italian League offices in the Middle East and North Africa, saying: “I am pleased to visit the Middle East region, and this visit was very special, as it was not limited to contributing to launching cooperation with the American Basketball League and meeting... "I was able to visit the Italian League's offices in the Middle East and North Africa for the first time since their opening. I also saw first-hand the important investments in the Middle East and the local initiatives we are implementing that will contribute to nurturing and developing football talent in the region and beyond."

Mikel Ceccarizzi, Director of Marketing and Commercial Affairs at the Italian League, said: “We are pleased to be present today in the Italian League office in Abu Dhabi, with the Italian League Ambassador Alessandro Del Piero. Fans in the Middle East and North Africa region love Italian football, and in order to stimulate the public’s passion Younger, we always welcome cross-marketing with unique and global sporting organizations like the NBA. We are proud to see legends like Del Piero and Kareem Abdul-Jabbar representing the Italian League and the NBA, as this highlights the global and distinguished status of the sport, and also helps “In enhancing awareness and interconnection between different generations in a unique region like Abu Dhabi.”

For his part, Alfonso Di Stefano, Executive Director of the Middle East and North Africa region at the Italian Premier League, said: “The visit of our ambassador and Italian League legend Alessandro Del Piero is an indication of the importance of the Middle East and North Africa region for the future of the Italian League and its growth plans. This was our goal when we opened our offices in In the month of June, we will connect with the next generation of fans through content and cultural collaboration. Currently, we are moving into the work phase to achieve this goal by partnering with the NBA and visiting our great players who are keen to connect with fans in the region who They share their passion for the game of football.”

It is noteworthy that the Italian Premier League opened its office in the Middle East and North Africa in Abu Dhabi in June of this year in an official ceremony that witnessed the launch of the vision and strategic plans for the brand in the region. This event is considered the largest international expansion of the Italian League - and the second international office of the Italian League after the United States - which aims to enhance interaction with Italian League fans and young people in the Middle East and nurture local talent.

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An overview of the Italian Premier League

The Italian Premier League is the professional football league in Italy and many of the most famous clubs in the world play in it, including Juventus, AC Milan, Inter Milan, Roma, Napoli and Lazio. Over many years, the Italian League has contributed to enhancing Italian sports culture and is followed by millions of fans around the world thanks to its distinctive brand.

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