The expansion follows Rapt's strong and profitable growth in Egypt, where it has become known for its reliable service that delivers all its users' needs in 20 minutes.

Cairo, Egypt – Wrapt, a leading local e-commerce company, announced the launch of its operations in the Saudi market, targeting the delivery of 20 million products across all major cities in the Kingdom by 2026.

Wrapt has already launched its app in Saudi Arabia and has chosen Riyadh as its regional headquarters for the Gulf Cooperation Council (GCC). It has appointed a local team to manage its operations and established a network of " dark stores" spread across the capital's main neighborhoods. These are local operations centers through which the company prepares and delivers all its users' grocery, food, cosmetics, and other needs within 20 minutes.

This expansion reflects the company's well-thought-out strategy for sustainable growth, focusing on the Saudi market as a first step. Saudi Arabia is one of the largest food and grocery markets in the region, valued at $60 billion, and is the most ripe for technological transformation. Despite its size and complexity, the percentage of electronic transactions in the sector does not exceed 1.3%, which is lower than in the UAE (5.3%) and the United States (4.8%), reflecting the significant growth opportunities for those who succeed in digitizing it. For example, if this percentage increases to just 4%, we are looking at an e-grocery market valued at more than $2 billion.

Moreover, this trend aligns with the goals of Saudi Vision 2030, which include developing the retail sector, increasing the contribution of small and medium-sized enterprises to the economy, attracting foreign investment, and promoting the digital economy.

Operating efficiency

The company has succeeded in gaining the trust of its customers by providing a reliable service that relieves them of the burden of traditional shopping. It also employs artificial intelligence technologies to provide a more accurate experience and recommend products that suit their needs. It is worth noting that the company's business model, based on preparing and delivering items in just 20 minutes, requires a high level of operational efficiency—a key challenge for quick commerce platforms worldwide. Success remains dependent on the platform's ability to deliver a distinctive experience that satisfies customers while maintaining unit economics that ensure sustainable growth—a delicate balance that Wrapt is constantly refining.

Rapt's entry into the Saudi market follows steady and profitable growth in its home market of Egypt, where more than 1.4 million customers have used the Rapt app to order over 40 million items, delivered in 20 minutes or less, with revenue growing 8.5 times over the past two years.

Comment by Ahmed Yousry, Co-Founder and CEO of Rapt

"We are delighted to announce Wrapt's expansion into the Kingdom today, and we look forward to providing a seamless, enjoyable, and unique shopping experience for Saudi families. We will strive to provide all our customers' needs—especially their beloved local products—within just 20 minutes." We have always prided ourselves on being a local company, and we are now leveraging our leading technologies and expertise to build Wrapt Saudi Arabia, for Saudi users, by Saudi hands.

Empowering "Local Heroes"

Wrapt serves as a development umbrella for emerging local brands. It offers a wide range of essential household goods, with a particular focus on local favorites—locally manufactured goods represent over 60% of the items available through the app. Through this platform, the company seeks to enable Saudi brands to achieve accelerated growth, following its expansion strategy across the Kingdom.

Sustainable growth supported by advanced technology

Wrapt's strong user experience and unit economics are the two cornerstones of sustainable growth without relying on costly marketing strategies or excessive discounting. This is enabled by the company's technological infrastructure through three main pillars: 1) Smart inventory management by digitizing the entire supply chain to ensure the right products are available in the right quantities; 2) A sleek user interface that displays products in an attractive and easy-to-navigate way, making the shopping experience seamless and enjoyable; and 3) Highly efficient logistics systems that work to achieve the desired results at maximum speed and at the lowest cost, with each stage measured in seconds, from product picking at the warehouse and preparing the order to its delivery to the customer.

Backed by major investors

Wrapt is also proud to have recently welcomed a number of prestigious investors, including Lorax Capital Partners , Global Ventures , Raed Ventures , and Beltone Venture Capital, to its existing roster of prominent names, including Global Founders Capital , Goodwater Capital , Hub 71, Simple Capital , and Foundation Ventures .

About Rabet
Rapt is a hyperlocal, tech-enabled e-commerce company that delivers groceries and other items within 20 minutes through its network of dark stores. Through its app, the company has delivered 40 million products to more than 1.4 million customers over the past two years.

Rapt was founded in Cairo, Egypt, in 2021 by Ahmed Youssef, Ismail Hafez, Tarek El Gersy, and Walid Shabana. It has offices in Cairo, Riyadh, and Abu Dhabi .

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