Riyadh - Mubasher: Bloomberg reported that “Sarj”, the sports investment arm of the Public Investment Fund, is in advanced talks to invest $1 billion in the broadcasting company “DAZN Group”, owned by billionaire Leonard Blavatnik, which owns the broadcasting rights to some of the most prominent European football leagues.

The agency explained that the deal between “Sarj Sports Investment” and “Dazn Group” may be announced during the current month, but the final terms of the deal have not been decided and may witness some changes.

Sarj Investments Company is one of the fund’s companies specialized in sports investments to enable the growth of the sports sector in the Kingdom and the Middle East and North Africa region.

The company focuses on implementing sustainable and qualitative investments, including acquiring property rights to establish new sporting events, in addition to investing in commercial rights for sporting tournaments, hosting global sporting events, and sports technologies, with the aim of serving the sports sector.

Sarj Sports Investments Company will invest in acquiring property rights to create new sporting events, in addition to investing in commercial rights for sporting championships and hosting global sporting events, in order to achieve the company’s goals of achieving financial returns and supporting the localization of partnerships across the Kingdom and the Middle East and North Africa region.

Sarj aims to invest in fan-related events and will employ advanced sports technologies to develop the sector, contributing to enhancing the Kingdom’s position as a sports and entertainment destination.