Jeddah, Saudi Arabia: In a pioneering move that strengthens Chery's position in the Saudi market, Sanabel Modern Automotive, a subsidiary of Mohamed Yousuf Naghi Group, announced the opening of the first Chery International-certified training center in Jeddah, located at the Al Sulaimaniyah showroom. This step reflects Sanabel Modern Automotive and Mohamed Yousuf Naghi Automotive's confidence in the Chery brand and their shared vision for a bright future for this prestigious brand in Saudi Arabia .

This accredited training center aims to provide a range of innovative services and programs that will contribute to supporting clients and partners in the Kingdom and the region, including :

1. Providing live streaming services for workshops and training courses, with scheduled periodic visits from product and after-sales service engineers to enhance the level of support provided to customers .
2. Providing a unique opportunity for business partners and corporate and fleet customers to interact directly with Chery car developers and gain knowledge and experience to ensure the sustainability of sales and after-sales services .
3. Organizing open training days for students, car enthusiasts and professionals to learn about the latest technology in the automotive sector from China .
4. Enhancing confidence in Chery products and continuous investment in developing Saudi skills and competencies in line with the Kingdom’s Vision 2030 in the transition to sustainable and innovative transportation solutions .

This center represents Chery and Sanabel's commitment to bridging the gap between the company and its customers by opening more service centers and expanding the branch network. It also focuses on employee training and skills development to enhance brand value. Through the launch of the "We're Closer" platform, Sanabel and Chery aim to provide direct and effective communication with customers, delivering a superior service experience that exceeds their expectations .

In this context, Engineer Hisham Amer, General Manager of Sanabel Modern Automotive, emphasized the importance of this step, saying: "The Saudi market offers a great opportunity for Chery, as we work to enhance our sales and after-sales service capabilities to provide the best customer experience in the Kingdom." He added, "This training center represents a strategic investment aimed at raising the level of all operations and providing customers and partners with the necessary information and support . "

As Engineer Ahmed Abdel Fattah , After-Sales Service Manager , pointed out, "This center comes within our expansion strategy that aims to enhance our services in the sector. We are committed to opening more service centers to meet the needs of the Saudi market and provide comprehensive support to all our customers. "

This training center represents a pivotal point in Chery's journey to strengthen its presence in the Saudi market and reflects Sanabel Modern Automotive's commitment to developing national skills and expertise in the automotive sector. With this new investment, Sanabel and Chery aim to deliver exceptional customer service experiences and provide innovative mobility solutions, in line with the Kingdom's Vision 2030 to foster a sustainable transportation future in Saudi Arabia .

About Sanabel Modern Cars

Sanabel Modern Motors is a subsidiary of Mohamed Yousuf Naghi Motors and the exclusive distributor of Chery Pro vehicles in the Kingdom of Saudi Arabia. The company boasts extensive experience in automotive sales and service, providing customers with a highly trained team of sales and after-sales staff. Sanabel Modern Motors strives to deliver the highest levels of customer service across all its sales channels and sectors in the Kingdom, committed to excellence, innovation, and enhanced customer satisfaction, ultimately offering the best car ownership experience in Saudi Arabia.

About Sherry

Chery is a leading global automotive company renowned for its innovation and cutting-edge technologies. Founded in 1997, Chery has become one of the world's largest automakers, selling its vehicles in over 80 countries and achieving sales exceeding 11 million vehicles worldwide. In addition to automobile manufacturing, the Chery Group boasts a diversified portfolio spanning seven key industry sectors, including aviation, shipping, and automotive parts. Driven by its passion for design, advanced technologies, and superior safety standards, Chery holds over 14,000 patents, solidifying its position as a global leader in innovation and engineering excellence.

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