With the aim of economically empowering entrepreneurs with special needs

The Zubair Center for Enterprise Development has begun implementing training workshops for the “Azm” brand initiative, which it launched in cooperation with the Al Jisr Charitable Foundation and the Ministry of Social Development in order to empower entrepreneurs with special needs. This initiative aimed to develop products made by people with disabilities by creating their own brand and marketing it inside and outside the Sultanate. The Zubair Center for Enterprise Development offers these workshops within the framework of the joint cooperation agreement that was signed with the Al Jisr Foundation at the beginning of this year, with the aim of enhancing the culture of entrepreneurship among people with special needs.

The consultants at the Zubair Center for Enterprise Development made field visits to rehabilitation centers throughout Muscat and conducted many meetings with workers with disabilities, supervisors, caregivers, as well as service providers. After that, the center analyzed and evaluated the training requirements of the target groups. Based on these assessments, a comprehensive plan has been developed to implement training programs for entrepreneurship, which will last for three weeks, and include practical applications, with the participation of four rehabilitation centers affiliated with the Ministry of Social Development and two entrepreneurs with special needs. The consultants will provide guidance and commercial and marketing consultations to raise the level and quality of the products.

Regarding this initiative, Ali Shaker, Head of the Business Development and Partnerships Sector, said, “We hope that this experience will be inspiring for all workers with disabilities, as we aim, through this cooperation with Al-Jisr Foundation, to encourage them to develop their skills in entrepreneurship and contribute effectively to the national economy.” He pointed out that training supervisors and administrators for these groups of people with disabilities would develop their business from a commercial standpoint and improve the level and sustainability of the products. This cooperation is an example of a successful partnership between private sector institutions and civil society and governmental institutions with the aim of empowering entrepreneurs in all fields, and this reflects our serious commitment to promoting equality and equal opportunities for all members of society. He pointed out: Hence, we thank Al-Jisr Foundation for their valuable partnership, as we seek together to enable the individuals participating in the program to achieve their ambitions, improve their economic conditions, and contribute effectively to the national economy.

For her part, Dina Bint Fawzi Al Khaliliyah, Director General of Al Jisr Charitable Foundation, said: “At the beginning, we would like to express our gratitude to the Zubair Center for Enterprise Development for the effective cooperation in implementing this important phase of the initiative, which included a number of training programs for the first participants with the aim of empowering entrepreneurs with... Small projects with disabilities by providing them with modern methods in the field of entrepreneurship, such as business model innovation and local added value design.”

She added: “Through the “Azm” initiative, we seek to achieve positive, sustainable results aimed at developing projects for people with disabilities, ensuring their sustainability, and achieving their economic independence. We also aim to expand the scope of the initiative to include more participants with special needs, and this initiative can be considered a program to support Entrepreneurship, we take into account the diversity of disabilities and special needs, and therefore the Zubair Center, in cooperation with Al Jisr, will adapt training based on the needs of individuals. We emphasize providing support and guidance to participants through customized training aimed at developing their skills in manufacturing their products, hoping for their independence and increasing their contribution. in the local economy.

It is worth noting that the “Azm” brand works to enhance consumer confidence in the products bearing this mark and make it his first choice, and build a mental image in him that the products bearing this mark can be trusted because they are subject to unified manufacturing standards in terms of quality, standards and packaging, in addition to their use in Products manufactured by persons with disabilities in rehabilitation centers, protected workshops, and project owners.

The Zubair Center for Enterprise Development is considered one of the most important initiatives emanating from the Zubair Foundation’s strategic vision for its social responsibility, which reflects the Foundation’s belief in the importance of small enterprises in advancing the national economy and contributing to sustainable economic and social development. The center is distinguished by its high professionalism, the diversity of the fields of knowledge it offers, and the multiplicity of its accumulated experience through its support and communication with small enterprises, and its network of communications and strategic partners locally and internationally.

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