In the last three months, 21 analysts have published ratings on eBay (NASDAQ:EBAY), offering a diverse range of perspectives from bullish to bearish.

The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.

	Bullish	Somewhat Bullish	Indifferent	Somewhat Bearish	Bearish
Total Ratings	2	5	14	0	0
Last 30D	0	0	1	0	0
1M Ago	0	0	1	0	0
2M Ago	2	5	11	0	0
3M Ago	0	0	1	0	0

Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $68.24, along with a high estimate of $79.00 and a low estimate of $54.00. Marking an increase of 3.39%, the current average surpasses the previous average price target of $66.00.

Analyzing Analyst Ratings: A Detailed Breakdown

The perception of eBay by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.

Analyst	Analyst Firm	Action Taken	Rating	Current Price Target	Prior Price Target
Doug Anmuth	JP Morgan	Raises	Neutral	$66.00	$60.00
Shyam Patil	Susquehanna	Raises	Neutral	$70.00	$65.00
Nathan Feather	Morgan Stanley	Raises	Overweight	$74.00	$70.00
Deepak Mathivanan	Cantor Fitzgerald	Raises	Neutral	$69.00	$65.00
Doug Anmuth	JP Morgan	Raises	Neutral	$60.00	$54.00
John Blackledge	TD Securities	Raises	Hold	$64.00	$62.00
Mark Kelley	Stifel	Raises	Hold	$62.00	$61.00
Youssef Squali	Truist Securities	Raises	Hold	$68.00	$62.00
Ross Sandler	Barclays	Raises	Overweight	$77.00	$72.00
Ken Gawrelski	Wells Fargo	Raises	Equal-Weight	$63.00	$62.00
Thomas Champion	Piper Sandler	Raises	Overweight	$74.00	$70.00
Mark Mahaney	Evercore ISI Group	Raises	In-Line	$69.00	$63.00
Colin Sebastian	Baird	Raises	Outperform	$75.00	$68.00
Bernie McTernan	Needham	Raises	Buy	$78.00	$72.00
Kunal Madhukar	UBS	Raises	Neutral	$73.00	$72.00
Ygal Arounian	Citigroup	Lowers	Buy	$79.00	$80.00
Mark Kelley	Stifel	Lowers	Hold	$61.00	$63.00
Nikhil Devnani	Bernstein	Lowers	Market Perform	$65.00	$70.00
Nathan Feather	Morgan Stanley	Lowers	Overweight	$70.00	$71.00
Doug Anmuth	JP Morgan	Lowers	Neutral	$54.00	$60.00
Ken Gawrelski	Wells Fargo	Lowers	Equal-Weight	$62.00	$64.00

Key Insights:

• Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to eBay. This offers insight into analysts' perspectives on the current state of the company.
• Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of eBay compared to the broader market.
• Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of eBay's stock. This examination reveals shifts in analysts' expectations over time.

Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into eBay's market standing. Stay informed and make well-considered decisions with our Ratings Table.

Stay up to date on eBay analyst ratings.

Delving into eBay's Background

EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.

eBay: Financial Performance Dissected

Market Capitalization Analysis: The company exhibits a lower market capitalization profile, positioning itself below industry averages. This suggests a smaller scale relative to peers.

Positive Revenue Trend: Examining eBay's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 1.13% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Consumer Discretionary sector.

Net Margin: eBay's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 19.46%, the company showcases strong profitability and effective cost management.

Return on Equity (ROE): eBay's ROE stands out, surpassing industry averages. With an impressive ROE of 9.95%, the company demonstrates effective use of equity capital and strong financial performance.

Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of 2.63%, the company showcases effective utilization of assets.

Debt Management: With a high debt-to-equity ratio of 1.45, eBay faces challenges in effectively managing its debt levels, indicating potential financial strain.

The Basics of Analyst Ratings

Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.

Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.

Which Stocks Are Analysts Recommending Now?

Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. Click here to stay ahead of the market.

This article was generated by Benzinga's automated content engine and reviewed by an editor.