Accenture Acquires MomentumABM To Boost B2B Marketing; Terms Undisclosed

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Accenture Plc

ACN

271.96

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Accenture (NYSE:ACN) has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. By aligning strategies with client needs, the firm is enabling global B2B organizations to achieve growth. MomentumABM will join Accenture Song—the world's leading tech-powered creative group—significantly strengthening its ability to help B2B marketing leaders transform marketing in an era of increasing complexity, fierce competition and heightened client expectations.

The terms of the transaction were not disclosed.

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