Adobe Launches LLM Optimizer To Help Businesses Boost Brand Visibility As Generative AI Browsers And Chat Services Redefine Consumer Discovery

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Adobe Systems Incorporated

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Adobe unveiled LLM Optimizer, a new enterprise application designed to help businesses enhance brand visibility and customer engagement in the era of generative AI-powered browsers and chat services
LLM Optimizer enables businesses to monitor AI-driven traffic and benchmark brand visibility, with actionable recommendations that can be quickly deployed across digital properties
Consumers are seeing value in having conversational experiences with their favorite brands, with new Adobe insights showing a 3,500% increase in traffic to U.S. retail sites from generative AI sources

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