• Merrell, a Wolverine World Wide brand, announced a collaboration with Gramicci to launch a redesigned Moab 2 Siren hiking boot featuring new style and performance elements, available in Dark Earth and Citron colorways from October 24, 2025.
• This partnership unites two heritage outdoor brands and leverages their shared history of innovation in exploration apparel and footwear to attract diverse outdoor and lifestyle consumers.
• We’ll explore how the Merrell–Gramicci collaboration could support Wolverine’s brand momentum and product innovation goals highlighted in the investment narrative.

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Wolverine World Wide Investment Narrative Recap

Owning shares of Wolverine World Wide means believing that its ability to innovate core brands and partner with respected outdoor labels will keep building relevance and drive future earnings, even as the company relies heavily on wholesale channels. While the recent Merrell–Gramicci collaboration highlights product innovation and could help build brand momentum, it is unlikely to materially shift near-term performance compared to the bigger catalysts, like expanding direct-to-consumer sales, or mitigate the ongoing risks from retail consolidation and changing consumer preferences.

Of the company’s recent announcements, the upcoming third quarter earnings report set for November 5, 2025, is the most relevant for near-term expectations. This report will provide important insight into whether collaborations like Merrell–Gramicci translate into volume and margin improvement, or if broader macroeconomic and channel risks continue to pressure the company’s profitability.

However, with so much of sales still flowing through wholesale, investors should be aware that if retail partners continue to consolidate or channel preferences shift faster than Wolverine adapts, ...

Wolverine World Wide's narrative projects $2.2 billion in revenue and $189.9 million in earnings by 2028. This requires 6.3% yearly revenue growth and a $106 million earnings increase from the current $83.9 million.

Uncover how Wolverine World Wide's forecasts yield a $33.67 fair value, a 22% upside to its current price.

Exploring Other Perspectives

Fair value estimates from 5 Simply Wall St Community contributors span an enormous US$9 to US$28,105.74, illustrating very broad differences in outlook. Alongside this range, heavy wholesale concentration remains a core risk that could impact future growth and return potential, review these varied perspectives to inform your own view.

Explore 5 other fair value estimates on Wolverine World Wide - why the stock might be a potential multi-bagger!

Build Your Own Wolverine World Wide Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Wolverine World Wide research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Wolverine World Wide research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Wolverine World Wide's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.