New manufacturing capabilities support product innovation and production flexibility

Active, modern beverage manufacturing facility and production line dedicated principally to Celsius manufacturing

Celsius Holdings, Inc. (NASDAQ:CELH) ("Celsius"), maker of CELSIUS®, the premium lifestyle energy drink formulated to help individuals LIVE FIT™, today announced that it is boosting its innovation and production capabilities with the acquisition of Big Beverages Contract Manufacturing, L.L.C. ("Big Beverages") for $75 million. The transaction was completed using cash on hand and closed on Nov. 1, 2024.

The strategic transaction provides Celsius with a 170,000-square-foot, modern manufacturing and warehouse facility that is expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility. Charlotte, N.C.-based Big Beverages is a longtime Celsius co-packer, and the facility will continue to be principally dedicated to the manufacture of Celsius products. The Big Beverages management team and workforce are expected to remain with the operation.