• Coty (NYSE:COTY) has released a Bridgerton inspired fragrance collection in partnership with Netflix and Shondaland.
• The collection is available exclusively at Ulta Beauty, tying a major beauty retailer to a hit streaming franchise.
• The launch connects Coty directly with Bridgerton fans through themed scents and packaging tied to the series.

Coty enters this launch with its share price at $3.11 and a value score of 5, while the stock has seen a 58.4% decline over the past year and a 70.1% decline over three years. For investors tracking NYSE:COTY, this new collaboration highlights how the company is using entertainment tie ins to refresh interest in its fragrance portfolio.

For you as an investor, a key consideration is how effectively Coty can translate Bridgerton fandom and Ulta's reach into sustained demand for the collection. This kind of limited access, entertainment linked product can provide insight into how Coty approaches future partnerships and brand building across its broader portfolio.

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Quick Assessment

• ✅ Price vs Analyst Target: At US$3.11, Coty trades about 30% below the US$4.46 analyst price target.
• ✅ Simply Wall St Valuation: Shares are described as trading 63.3% below estimated fair value.
• ❌ Recent Momentum: The 30 day return of roughly 1% decline points to weak short term sentiment.

Check out Simply Wall St's in depth valuation analysis for Coty.

Key Considerations

• 📊 The Bridgerton launch ties Coty to a large fanbase and Ulta's distribution. This could help support interest in its fragrance line if the collection resonates.
• 📊 Watch how this campaign affects traffic and sell through at Ulta, alongside any commentary on promotional spend, margins and repeat product launches using similar partnerships.
• ⚠️ A themed collection can be short lived, so it is worth asking whether Coty can turn this into repeat collaborations rather than a one off marketing event.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Coty analysis.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.