Crypto.com (CRYPTO: CRO) on Tuesday announced the launch of OG, a standalone predictions app timed to capitalize on the largest gambling event of the year, Super Bowl LX, when Americans are expected to legally wager $1.76 billion on the game.

Why Prediction Markets Are Booming

Crypto.com CEO Kris Marszalek said the firm saw roughly 40-fold week-over-week growth in its event contracts business over the past six months.

The news comes as prediction market rivals Kalshi and Polymarket combined for $17 billion in January trading volume alone, an all-time monthly high.

Despite the launch timing, traders aren’t betting on a Super Bowl commercial.

On Polymarket, the implied probability of a Crypto.com Super Bowl ad sits at just 15%.

The NFL has reportedly placed prediction markets on its prohibited advertising list for Super Bowl LX, which means OG will have to rely on organic user acquisition and the broader Crypto.com brand. 

The ‘Backdoor’ Public Listing: DJT And The MCGA SPAC

While Crypto.com remains a private company it has quietly engineered a footprint in the public markets through a massive treasury deal with Trump Media (NASDAQ:DJT).

In late 2025, Trump Media acquired roughly 684 million CRO tokens, while Crypto.com took a $50 million equity stake in DJT.

That partnership has since expanded into a dedicated treasury vehicle, Trump Media Group CRO Strategy, which is set to trade publicly under the ticker MCGA via a merger with Yorkville Acquisition Corp.

For investors, this creates a unique dynamic: those looking for exposure to the Crypto.com ecosystem essentially have a proxy bet available via MCGA, which functions as a “MicroStrategy for CRO.”

This financial engineering allows Crypto.com to capture public market capital flows without subjecting its core exchange business to the scrutiny of a full S-1 filing just yet.

Why It Matters For Your Portfolio

More mainstream engagement with event contracts is directionally supportive for platforms like Robinhood Markets (NASDAQ:HOOD) and Coinbase (NASDAQ:COIN).

But if prediction markets keep siphoning share from traditional big-game prop dollars, DraftKings (NASDAQ:DKNG) and PENN Entertainment (NASDAQ:PENN) will likely feel it.

The competitive loop with Polymarket is tightening as more brands chase the same tentpole events.

The CFTC has also signaled plans to draft new event contract rules, which could lower uncertainty for the whole category.

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