DICK'S Sporting Goods (NYSE:DKS) and Notre Dame Global Partnerships today announced a multi-year, fully integrated partnership, with DICK'S becoming the Official Sporting Goods Retailer of Notre Dame Athletics. This collaboration aims to enhance the fan experience and foster a deep connection within the Notre Dame community.

DICK'S Sporting Goods will have extensive exposure and engagement with fans across Notre Dame Athletics' digital platforms, social media channels and national radio network. Fans will benefit from exciting in-game giveaways and promotions, exclusive hospitality experiences, and sweepstakes.  There will also be a variety of appearances from Notre Dame coaches, student-athletes, and cheerleaders at the DICK'S store in the South Bend area, a newly renovated format offering team sports in a one-stop shop, along with an extensive selection of Notre Dame apparel and merchandise. DICK'S and Notre Dame will also partner to support local youth sports activities.

"We are honored to partner with DICK'S as our Official Sporting Goods Retailer. This collaboration aims to unite fans and student-athletes with an emphasis on fully integrating the Notre Dame community. With DICK'S dedication to excellence and our shared vision, we are poised to create an extraordinary partnership experience," commented Jim Fraleigh, Notre Dame's Deputy Athletics Director for Corporate Relations.

"We are thrilled to become an official partner of this iconic program and engage with Fighting Irish fans to deliver exceptional experiences," said Mark Rooks, Vice President, Creative, Sponsorships and Entertainment, DICK'S Sporting Goods. "We also will work together to deliver meaningful and impactful events in the Notre Dame community."

Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.