• FanDuel, a subsidiary of Flutter Entertainment (NYSE:FLUT), is rolling out FanDuel Predicts, a prediction market platform.
• The product is designed to be available across all 50 U.S. states ahead of Super Bowl LX.
• FanDuel Predicts offers users a way to make legal predictions beyond traditional regulated sports betting markets.

Flutter Entertainment, via FanDuel, is already a familiar name to many U.S. sports fans for online betting and gaming products. By adding a nationwide prediction market, the group is stepping into adjacent territory that sits alongside existing betting and fantasy offerings, potentially broadening how users interact with sports and current events. For investors watching NYSE:FLUT, it is another example of the company using product variety to reach customers under current U.S. rules.

FanDuel Predicts also highlights how large operators are experimenting with formats that can operate across state lines under different regulatory frameworks. As the U.S. market continues to evolve, readers may want to track how user adoption, regulatory feedback, and competitive responses develop around this type of product for Flutter and its peers.

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Quick Assessment

• ✅ Price vs Analyst Target: At US$152.53 versus a consensus target of US$273.39, the share price sits about 44% below analyst expectations.
• ✅ Simply Wall St Valuation: Simply Wall St currently views Flutter as trading 75.2% below its estimated fair value.
• ❌ Recent Momentum: The 30 day return of roughly 27.9% decline signals weak short term sentiment.

Check out Simply Wall St's in depth valuation analysis for Flutter Entertainment.

Key Considerations

• 📊 A 50 state product like FanDuel Predicts could deepen FanDuel’s brand engagement around Super Bowl LX and beyond. Some investors may see this as supportive for the group’s U.S. growth story.
• 📊 Keep an eye on user uptake of Predicts, any disclosed revenue contribution, and how this fits alongside Flutter’s current P/E of 37.7x forward earnings.
• ⚠️ The key watchpoint is regulatory reaction to prediction markets, because tighter rules could limit how much Flutter can scale this type of product.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Flutter Entertainment analysis.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.