IBM Integrates AI-Driven Race Summaries And Fan Polls in Scuderia Ferrari App For Enhanced Fan Engagement

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International Business Machines Corporation

IBM

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IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights
Global Tifosi can now experience the Scuderia Ferrari mobile app for the first time in Italian
IBM and Scuderia Ferrari HP will continue releasing new app features throughout 2025 to provide fans with non-stop Scuderia Ferrari HP access and engagement

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