Innovative Eyewear Launches Reebok Athletic Smartglasses On Reebok Mobile App, Coming To Reebok.com August 1

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Innovative Eyewear, Inc.

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Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ:LUCY, LUCYW))), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor™, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that its groundbreaking Reebok athletic smartglasses will be available today on the Reebok mobile app, to be followed by Reebok.com on August 1.

The Reebok.com website is a go-to hub for athletic apparel and accessories, receiving approximately 570,000 monthly organic visitors.1 The Company believes this will be a key driver in introducing Reebok's global, dedicated fanbase to the new Reebok Smart Eyewear.

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