Klaviyo (NYSE:KVYO), the only CRM built for B2C brands, today announced a major platform enhancement to solve one of marketing's most persistent challenges: disconnected customer experiences.

Now marketers can stop guessing and start orchestrating based on real-time insights. New product features use AI to deliver personalized, cross-channel experiences based on individual customer preferences all from one platform. Unveiled live at K:LDN, Klaviyo's flagship European event, the launch gives global brands like Castore, AS Beauty, and Paul Smith a first look at what's possible for true omnichannel marketing.

Built on the Klaviyo Data Platform (KDP)—which processes over 2 billion daily events across 7 billion+ customer profiles—this release addresses a core problem: fragmented tools and slow decision-making. Marketers can now run campaigns across email, SMS/RCS, push, WhatsApp, and mobile, all from one place, without waiting on integrations or syncs. In a market where budgets are tight and attention is scarce, this gives teams the ability to move faster, cut waste, and prove real-time impact, without adding cost or complexity.