LONDON, April 07, 2025 (GLOBE NEWSWIRE) -- Sports.com, a global leader in digital sports entertainment and a wholly-owned brand of Lottery.com Inc. (NASDAQ:LTRY, LTRYW))), has announced a partnership with Orange Middle East and Africa S.A. to provide sports video streaming and news content on Max it, Orange's revolutionary super-app. This collaboration marks a significant milestone in Sports.com's global growth strategy, offering millions of users across Africa and the Middle East access to premier sports content.

Building on the success of its My Orange and Orange Money applications—used by over 22 million customers daily—Orange launched Max it, an innovative super-app designed to transform digital engagement across Africa and the Middle East. Developed by the Orange teams in Africa specifically for the region, Max it integrates telecommunications, financial services, and e-commerce into a single, user-friendly interface—simplifying daily life for millions.

As part of its strategy to deliver a comprehensive digital experience, Max it now incorporates Sports.com's offerings—introducing world-class sports content into its growing ecosystem. Users can now access live sports coverage, real-time updates, 24/7 news, and exclusive documentaries—bringing the excitement of sports directly to their fingertips. This collaboration reinforces Sports.com's commitment to delivering localized and accessible sports content, aligning with Max it's mission to simplify and enhance everyday life.