Supplementary Prospectus Issued

Nice One Beauty Digital Marketing Co. has released a supplementary prospectus ahead of its initial public offering (IPO) on the Main Market (TASI). The company stated that additional material information has been disclosed, including the involvement of cornerstone investors.

Cornerstone Investors Commit to IPO

On November 26, 2024, Nice One Beauty Digital Marketing Co. secured binding commitments from three prominent entities to participate in its IPO as cornerstone investors:

• Masarrah Investment Co. committed to subscribing to 1.73 million shares.
• Mohammed Abdulaziz Al Habib & Sons Holding Co. committed to subscribing to 1.73 million shares.
• Frontier Investment Management Partners Ltd. committed to subscribing to 866,250 shares.

Together, these commitments represent approximately 3.75% of the company’s post-IPO capital. The shares will be allocated to these entities as part of the offering process, highlighting their strategic support for Nice One’s long-term vision.

Profiles of Cornerstone Investors

Masarrah Investment Co.

Established in 2020 and headquartered in Riyadh, Masarrah Investment Co. specializes in managing investments across asset classes both locally and internationally.

Mohammed Abdulaziz Al Habib & Sons Holding Co.

Founded in 2008 and also headquartered in Riyadh, this closed joint-stock company oversees a diverse portfolio of investments across strategic sectors and asset classes.

Frontier Investment Management Partners Ltd.

Based in the Dubai International Financial Centre since its inception in 2008, Frontier Investment Management Partners Ltd. focuses on investment management across the Middle East and emerging markets.

The company emphasized the strategic value of these investors, noting that their involvement is expected to bolster Nice One’s growth trajectory and long-term objectives.

IPO Details

Nice One Beauty Digital Marketing Co. plans to offer 34.65 million shares, representing 30% of its post-IPO capital (31.5% of pre-IPO capital), at a nominal value of SAR 1 per share. Read all the details of this IPO

Retail Offering Timeline

The retail subscription period is set for December 24-25, during which 3.465 million shares (10% of the total offering) will be available for retail investors.

Nice One’s IPO is poised to attract significant interest, given the strategic alignment with cornerstone investors and the company’s growth-oriented market positioning.