Enhanced collaboration to unlock deeper omnichannel insights and elevate value to manufacturer partners

NielsenIQ (NIQ) (NYSE:NIQ), a global leader in consumer intelligence, is proud to announce an extended and enhanced collaboration with Sally Beauty, a leading specialty-beauty retailer and distributor of professional-quality beauty products. As part of this multi-year agreement, NIQ will remain Sally Beauty's exclusive provider of key account trade area data for brand partners and will continue to power Sally Beauty's consumer insights as the panel provider of record.

Building on a longstanding relationship, this renewed collaboration will now expand to include NIQ's Full View™ Measurement—the industry's most comprehensive read of omnichannel beauty performance—and Expanded Omnishopper, delivering a more holistic view of today's evolving beauty consumer.