First published: 09-Jul-2024 12:28:58

Dubai, UAE: Mastercard, and Global Hotel Alliance (GHA), one of the world’s largest alliance of independent hotel brands, have signed a multimarket agreement to introduce a co-branded card, designed to boost the travel and hospitality experience for discerning travelers. The collaboration will be tailored to the unique needs of affluent cardholders – offering a vast choice of accommodation arrangements and exciting rewards.

According to Mastercard’s Affluent Travel Report, 34% of affluent travelers in MENA are users of loyalty schemes and membership cards, and more than half of the affluent travelers say they are looking for more meaningful experiences rather than shopping and souvenirs. With this partnership, Mastercard and GHA will curate more personalized and enriching travel experiences for UAE cardholders.

“Mastercard is committed to connecting people to their passions while also enhancing consumer experiences and driving positive change. As we witness a rise in luxury travel in the region, we continue to enrich customer experiences through comprehensive travel benefits, rewards, and convenience. We look forward to our partnership with GHA as we continue to chart a path in redefining luxury travel,” said Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard. 

 “Our partnership with Mastercard marks a significant milestone in our ongoing efforts to reward our loyal customers. The co-branded credit card will not only offer unparalleled rewards and benefits, but also reinforce our position as a leader in the luxury hospitality sector. We love partnerships that bring added value to our member base, and so we choose to collaborate with select partners, who can create unique benefits and exclusive opportunities for our customers,” said Chris Hartley, CEO, Global Hotel Alliance.

The two companies have a long-standing relationship which started in 2015, when they introduced exclusive fast-track to elite status of GHA’s award-winning loyalty programme - GHA DISCOVERY - for Mastercard World and World Elite cardholders in the Middle East & Africa as well as in Asia-Pacific.

GHA marks its 20th anniversary this year and represents a collection of 40 brands with more than 800 hotels in 100 countries. Its award-winning GHA DISCOVERY loyalty programme serves more than 27 million loyalty members worldwide and generated $2.3 billion in revenue and 10 million room nights in 2023.

About Mastercard (NYSE: MA)  www.mastercard.com  
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Mastercard Communications Contact: Halima.Islam@mastercard.com 

About Global Hotel Alliance (GHA)
Global Hotel Alliance (GHA) brings together a diverse collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. GHA represents a collection of 40 brands with more than 800 hotels in 100 countries. The award-winning GHA DISCOVERY programme serves 27 million members and generated $2.3 billion in revenue and 10 million room nights in 2023. GHA’s brands currently include Anantara, Araiya, ASMALLWORLD, Avani, Bristoria, Capella, Corinthia, Divani, Doyle, Elewana, JA Resorts, Kempinski, Leela, Lore, Lungarno, Maqo, Marco Polo, Mysk, NH Collection, NH Hotels, nhow, Niccolo, Nikki Beach, NUO, Oaks, OUTRIGGER, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, The Set Collection, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit www.globalhotelalliance.com.

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.