Shake Shack Expands Maxim's Partnership with 2026 Vietnam Opening

We'll be serving ShackBurgers in Vietnam soon! Shake Shack Inc. ("Shake Shack" or the "Company") (NYSE:SHAK) and licensee Maxim's Caterers Limited ("Maxim's") are expanding their partnership and plan to open 15 Shacks in Vietnam by 2035, with the first flagship location set to debut in 2026.

Maxim's proudly operates 52 Shake Shack locations across Mainland China, Hong Kong, Macau, and Thailand. With over 60 years of experience, Maxim's stands as one of Asia's premier food and beverage powerhouses, boasting a portfolio of over 2,000 outlets. They excel in delivering exceptional dining experiences across full-service and quick-service restaurants, as well as bakeries and coffee shops, featuring company-owned and world-renowned brands.

"Expanding into Vietnam is an exciting leap forward for Shake Shack," says Michael Kark, President of Global Licensing at Shake Shack. "With 15 Shacks planned over the next decade, we're not just growing — we're planting roots in one of Asia's most vibrant, food-loving cultures. Maxim's is the perfect partner to bring our mission to life, with their unmatched local insight, operational excellence, and passion for hospitality. Together, we can't wait to welcome a whole new community of Shack fans in Vietnam."