• On January 1, 2026, iQIYI announced that iQIYI LAND, its first global offline entertainment park, would open in Yangzhou on February 8, 2026, featuring seven immersive zones built around its Chinese film and TV IP, with ticket presales starting January 16.
• This move extends iQIYI’s content ecosystem into offline, tech-enabled themed experiences, tapping into China’s growing theme park sector while reinforcing the value of its existing IP portfolio.
• We’ll now examine how launching iQIYI LAND as an immersive offline park could influence iQIYI’s investment narrative around content monetization.

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iQIYI Investment Narrative Recap

To own iQIYI, you need to believe its large IP library can be monetized across streaming, merchandise and offline experiences while it works through recent revenue declines and losses. The iQIYI LAND launch supports the content monetization and diversification story, but in the near term the key catalyst remains stabilizing membership and advertising revenue, while the biggest risk is that high content and experience costs persistently weigh on already thin margins.

The iQIYI World Conference in April 2025, where management outlined 400 plus titles for 2025–2026 and highlighted both iQIYI LAND projects and content driven e commerce pilots, is the clearest recent link to this theme park move. Together, these announcements frame offline parks like Yangzhou as one part of a broader push to extend existing IP into multiple formats, which could matter for how quickly new revenue streams help offset streaming volatility.

Yet investors should also weigh how rising content and offline experience costs could pressure margins if...

iQIYI's narrative projects CN¥29.2 billion revenue and CN¥1.3 billion earnings by 2028. This requires 1.8% yearly revenue growth and about CN¥1.2 billion earnings increase from CN¥88.5 million today.

Uncover how iQIYI's forecasts yield a $2.34 fair value, a 14% upside to its current price.

Exploring Other Perspectives

Four fair value estimates from the Simply Wall St Community span roughly C$1.38 to C$3.23, underlining how far apart individual views on iQIYI can be. Against that backdrop, the push into IP based offline parks adds another variable to revenue stability and cost control that readers may want to explore through several different lenses.

Explore 4 other fair value estimates on iQIYI - why the stock might be worth 33% less than the current price!

Build Your Own iQIYI Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your iQIYI research is our analysis highlighting 2 key rewards that could impact your investment decision.
• Our free iQIYI research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate iQIYI's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.