SoundCloud, the artist-first platform that empowers artists and fans to connect and share through music, and PubMatic, an independent technology company delivering digital advertising's supply chain of the future, announce a new strategic partnership offering SoundCloud's premium advertising inventory across PubMatic's suite of tools and solutions. Combining SoundCloud's extensive reach and engaged user base with PubMatic's advanced advertising solutions, the partnership creates a powerful platform for advertisers to connect with audiences on a global scale.

For the first time, PubMatic will offer SoundCloud global programmatic inventory on all video and display advertising on desktop and mobile app. This integration will give advertisers unprecedented access to SoundCloud's vibrant community of music lovers, offering a unique opportunity to engage with audiences in a meaningful and immersive way. With 400+ million tracks from 40+ million artists across 193 countries, SoundCloud is the largest audio discovery platform in the world. Its global audience of tastemakers, trendsetters, and creators are redefining audio culture. PubMatic will provide expertise, unique monetization opportunities, and access to differentiated demand. The collaboration with SoundCloud aligns with PubMatic's mission to fuel the endless potential of internet content creators.