• Acquisition brings a predictive, agentic experience to enterprises looking to proactively navigate the complex media and social landscape
• Together, Sprout and NewsWhip will turn real-time, AI-powered intelligence into social action, empowering brands and publishers to engage with speed, precision and purpose

CHICAGO, July 30, 2025 (GLOBE NEWSWIRE) -- Sprout Social (NASDAQ:SPT), an industry-leading provider of cloud-based social media management software, today announced the acquisition of NewsWhip, a pioneer in AI-powered, predictive media intelligence. This acquisition will expand Sprout Social's footprint in the predictive intelligence market and create an innovative solution that empowers brands and publishers to navigate the digital media landscape with incredible foresight and agility.

Brands and publishers today can face upwards of tens of thousands of signals daily—from breaking news to emerging trends. Missing the one or two that matter most can mean lost opportunities or unforeseen crises. By integrating NewsWhip's predictive intelligence with Sprout Social's suite of solutions, brands and publishers will be able to get a comprehensive view of the media and social landscape, enabling them to detect critical signals and dive deeper into audience resonance so they can turn insights into confident action.

Financial Details

Consideration for the NewsWhip acquisition consisted of $55 million of cash and up to $10 million in performance-based cash earnouts applicable over the next two years. The acquisition, which closed on July 29, 2025, was funded with Sprout's revolving credit facility and cash on its balance sheet.

"We are excited to deepen Sprout's Listening capabilities with NewsWhip's industry-leading real-time insights and innovative AI agents, which we believe will accelerate our AI roadmap over the next several years," said Joe Del Preto, CFO of Sprout Social. "NewsWhip has earned the trust of globally recognized brands for critical crisis management. We will discuss NewsWhip in more detail on our second-quarter earnings call on August 6, 2025."