• In October 2025, SharkNinja announced NFL legend Tom Brady as its newest global brand ambassador and launched the Shark PowerDetect ThermaCharged 2-in-1 Robot Vacuum and Mop, combining advanced cleaning technology with high-profile marketing efforts. This dual development highlights SharkNinja’s commitment to both innovation in home appliances and enhancing global visibility through influential partnerships.
• We will examine how the addition of Tom Brady as a brand ambassador could shape SharkNinja's future growth and competitive position.

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SharkNinja Investment Narrative Recap

To own shares in SharkNinja, you need to believe the company can deliver consistent product innovation and expand its global footprint while managing input costs and intense sector competition. The recent Tom Brady partnership and product launch should boost short-term brand momentum, but the most important near-term catalyst remains the successful rollout and adoption of new flagship appliances. For now, the main risk, potential margin pressure from rising manufacturing costs in Asia, does not appear materially changed by these announcements.

Among recent news, the introduction of Shark's PowerDetect ThermaCharged 2-in-1 Robot Vacuum and Mop best reflects the link between innovation and growth catalysts. High-end features and hands-free convenience align with consumer preferences for smarter, connected home devices and support SharkNinja’s premium brand proposition amid ongoing expansion efforts.

However, investors should be aware that while product launches grab headlines, underlying risks tied to cost inflation across Asian supply chains could still...

SharkNinja's narrative projects $8.0 billion revenue and $982.2 million earnings by 2028. This requires 10.8% yearly revenue growth and a $463.7 million earnings increase from the current $518.5 million.

Uncover how SharkNinja's forecasts yield a $135.84 fair value, a 40% upside to its current price.

Exploring Other Perspectives

Six fair value estimates from the Simply Wall St Community range from US$91.06 to US$163.99 per share. While you review these perspectives, remember that cost pressures in manufacturing hubs remain an important issue.

Explore 6 other fair value estimates on SharkNinja - why the stock might be worth as much as 69% more than the current price!

Build Your Own SharkNinja Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your SharkNinja research is our analysis highlighting 4 key rewards that could impact your investment decision.
• Our free SharkNinja research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate SharkNinja's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.