https://press.wbd.com/us/media-release/tnt-sports-reaches-multi-year-agreement-be-exclusive-us-distribution-partner#:~:text=Players%20Era%2C%20an%20EverWonder%20Studio,on%20TNT%2C%20TBS%2C%20truTV%20and

Publicis Sports is a key support partner, providing its clients with early access to new advertising and sponsorship opportunities for the tournaments

MGM Resorts International partners with Players Era Festival to host tournaments in Las Vegas

Inaugural 2024 festival tournaments scheduled November 26, 27 and 30 at the MGM Grand Garden Arena

Players Era, an EverWonder Studio company, today announced the format and complete schedule for the tournaments at the inaugural 2024 Players Era Festival, and a multi-year distribution partnership with TNT Sports, which will serve as the Festival's exclusive U.S. broadcast partner, airing games on TNT, TBS, truTV and Max. The first edition of the Players Era Festival will take place Thanksgiving Week – November 26, 27 and 30 – at the MGM Grand Garden Arena in Las Vegas.

Players Era Festival is the inaugural event for the groundbreaking college basketball showcase and NIL company, Players Era, aimed at captivating fans and providing college athletes with opportunities to engage in unique name, image and likeness (NIL) activities. The 2024 Festival will feature two distinct tournaments and introduce an entirely new structure for early season competition, coinciding with the opportunity for athletes on each participating team to engage in more than $1 million in NIL opportunities outside of competition. The Players Era Festival will feature at least 18 teams in 2025, adding several more preeminent men's basketball programs and with international-style group play and championship matchups.