Bilibili (BILI) has recently drawn attention after a stretch of mixed short term returns. The stock is down 2.4% over the past day and 7.4% over the past week, yet it remains positive over the past month.

At a share price of $30.77, Bilibili’s 90 day share price return of 13.38% and year to date share price return of 16.69% sit alongside a 1 year total shareholder return of 67.78%. This indicates momentum that contrasts with the longer term 5 year total shareholder return of a 79.90% decline.

If Bilibili’s recent moves have you thinking more broadly about opportunities in tech, it could be a good time to scan 33 AI infrastructure stocks as a starting point for further ideas.

With Bilibili trading close to analyst targets but showing an intrinsic value gap, the key question is whether the recent strength still leaves room for upside or if the market is already pricing in future growth.

Most Popular Narrative: 1.2% Undervalued

With Bilibili’s last close at $30.77 against a narrative fair value of $31.14, the current pricing sits very close to that widely watched estimate. This estimate is built on detailed views of future earnings power and margins.

Rapid adoption of AI technologies such as recommendation algorithms, content discovery, and AIGC generated ad creatives is improving operational efficiency and advertising effectiveness (as evidenced by a 10% lift in eCPM and 20%+ ad revenue growth), which should drive further margin expansion and positive earnings surprises.

Curious what kind of revenue path and profit margins sit behind that fair value, and how long Bilibili is expected to sustain those levels of earnings growth and returns on equity? The full narrative lays out the numbers and timing that hold this valuation together.

Result: Fair Value of $31.14 (UNDERVALUED)

However, that story can change quickly if gaming titles underperform or Chinese regulators tighten rules on online content and game approvals.

Another View: High P/E Paints A Tougher Picture

The fair value narrative suggests Bilibili is around 1.2% undervalued, yet the current P/E of 114.7x sits far above the fair ratio of 35.9x, the US Interactive Media and Services industry at 12x, and peers at 28x. That kind of gap points to meaningful valuation risk if sentiment cools.

For a closer look at what this pricing gap could mean in practice, including how much of it is tied to expectations already baked into the numbers, See what the numbers say about this price — find out in our valuation breakdown. can help you put Bilibili side by side with other names using the same lens.

Build Your Own Bilibili Narrative

If you are not fully aligned with this view or simply prefer to work from your own numbers, you can pull together a custom Bilibili story in just a few minutes, Do it your way.

A great starting point for your Bilibili research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

Ready for more investment ideas?

If Bilibili is on your radar, do not stop there. Casting a wider net with focused stock ideas can sharpen your next move.

• Spot potential value opportunities early by reviewing 52 high quality undervalued stocks that pair quality fundamentals with attractive pricing signals.
• Prioritise resilience by checking 82 resilient stocks with low risk scores featuring companies with profiles that may better suit a cautious approach.
• Hunt for less crowded opportunities through our screener containing 24 high quality undiscovered gems where strong fundamentals have not yet drawn broad attention.

Give yourself options now so you are not looking back later wishing you had reviewed these ideas when they were right in front of you.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.