Competitor Analysis: Evaluating Apple And Competitors In Technology Hardware, Storage & Peripherals Industry
Apple Inc. AAPL | 0.00 |
In the ever-evolving and intensely competitive business landscape, conducting a thorough company analysis is of utmost importance for investors and industry followers. In this article, we will carry out an in-depth industry comparison, assessing Apple (NASDAQ:AAPL) alongside its primary competitors in the Technology Hardware, Storage & Peripherals industry. By meticulously examining key financial metrics, market positioning, and growth prospects, we aim to offer valuable insights to investors and shed light on company's performance within the industry.
Apple Background
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Apple Inc | 40.58 | 65.49 | 9.72 | 23.83% | $32.5 | $43.88 | 6.07% |
| Hewlett Packard Enterprise Co | 11.97 | 1.21 | 1.03 | 5.72% | $1.23 | $2.44 | 9.7% |
| NetApp Inc | 23.50 | 29.08 | 4.17 | 32.84% | $0.44 | $1.18 | 6.15% |
| Super Micro Computer Inc | 21.98 | 4.73 | 1.78 | 6.68% | $0.4 | $0.6 | 37.87% |
| Western Digital Corp | 77.74 | 2.10 | 1.65 | 4.28% | $0.86 | $1.55 | 48.91% |
| Pure Storage Inc | 163.62 | 14.82 | 7.39 | 4.44% | $0.08 | $0.54 | 8.81% |
| Eastman Kodak Co | 9.70 | 0.56 | 0.59 | 1.34% | $0.04 | $0.04 | -2.97% |
| Turtle Beach Corp | 58.74 | 3.59 | 1.08 | 3.3% | $0.01 | $0.03 | 59.51% |
| Immersion Corp | 5.01 | 1.26 | 1.78 | 13.41% | $0.03 | $0.06 | 1323.8% |
| AstroNova Inc | 20.17 | 1.39 | 0.86 | -0.34% | $0.0 | $0.01 | 14.12% |
| Average | 43.6 | 6.53 | 2.26 | 7.96% | $0.34 | $0.72 | 167.32% |
By carefully studying Apple, we can deduce the following trends:
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At 40.58, the stock's Price to Earnings ratio is 0.93x less than the industry average, suggesting favorable growth potential.
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The elevated Price to Book ratio of 65.49 relative to the industry average by 10.03x suggests company might be overvalued based on its book value.
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The stock's relatively high Price to Sales ratio of 9.72, surpassing the industry average by 4.3x, may indicate an aspect of overvaluation in terms of sales performance.
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With a Return on Equity (ROE) of 23.83% that is 15.87% above the industry average, it appears that the company exhibits efficient use of equity to generate profits.
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With higher Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $32.5 Billion, which is 95.59x above the industry average, the company demonstrates stronger profitability and robust cash flow generation.
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Compared to its industry, the company has higher gross profit of $43.88 Billion, which indicates 60.94x above the industry average, indicating stronger profitability and higher earnings from its core operations.
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The company's revenue growth of 6.07% is significantly below the industry average of 167.32%. This suggests a potential struggle in generating increased sales volume.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio is a financial metric that helps determine the level of financial risk associated with a company's capital structure.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company's financial health and risk profile, aiding in informed decision-making.
When assessing Apple against its top 4 peers using the Debt-to-Equity ratio, the following comparisons can be made:
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Apple falls in the middle of the list when considering the debt-to-equity ratio.
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This indicates that the company has a moderate level of debt relative to its equity with a debt-to-equity ratio of 1.87, suggesting a balanced financial structure with a reasonable debt-equitymix.
Key Takeaways
For Apple in the Technology Hardware, Storage & Peripherals industry, the PE, PB, and PS ratios indicate that the stock is relatively undervalued compared to its peers. However, the high ROE, EBITDA, gross profit, and low revenue growth suggest that Apple is efficiently utilizing its resources and generating strong profits, despite slower revenue growth. Overall, Apple's financial performance is solid, with room for potential growth in the future.
This article was generated by Benzinga's automated content engine and reviewed by an editor.
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