Here's What's Concerning About RLX Technology's (NYSE:RLX) Returns On Capital

RLX Technology, Inc. Sponsored ADR 0.00%

RLX Technology, Inc. Sponsored ADR

RLX

2.35

0.00%

If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. One common approach is to try and find a company with returns on capital employed (ROCE) that are increasing, in conjunction with a growing amount of capital employed. Put simply, these types of businesses are compounding machines, meaning they are continually reinvesting their earnings at ever-higher rates of return. Having said that, from a first glance at RLX Technology (NYSE:RLX) we aren't jumping out of our chairs at how returns are trending, but let's have a deeper look.

What Is Return On Capital Employed (ROCE)?

If you haven't worked with ROCE before, it measures the 'return' (pre-tax profit) a company generates from capital employed in its business. To calculate this metric for RLX Technology, this is the formula:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

0.012 = CN¥198m ÷ (CN¥17b - CN¥1.0b) (Based on the trailing twelve months to September 2025).

Therefore, RLX Technology has an ROCE of 1.2%. Ultimately, that's a low return and it under-performs the Tobacco industry average of 23%.

roce
NYSE:RLX Return on Capital Employed January 24th 2026

In the above chart we have measured RLX Technology's prior ROCE against its prior performance, but the future is arguably more important. If you'd like to see what analysts are forecasting going forward, you should check out our free analyst report for RLX Technology .

How Are Returns Trending?

When we looked at the ROCE trend at RLX Technology, we didn't gain much confidence. Around five years ago the returns on capital were 9.3%, but since then they've fallen to 1.2%. Although, given both revenue and the amount of assets employed in the business have increased, it could suggest the company is investing in growth, and the extra capital has led to a short-term reduction in ROCE. If these investments prove successful, this can bode very well for long term stock performance.

On a side note, RLX Technology has done well to pay down its current liabilities to 5.9% of total assets. Since the ratio used to be 70%, that's a significant reduction and it no doubt explains the drop in ROCE. Effectively this means their suppliers or short-term creditors are funding less of the business, which reduces some elements of risk. Since the business is basically funding more of its operations with it's own money, you could argue this has made the business less efficient at generating ROCE.

The Key Takeaway

In summary, despite lower returns in the short term, we're encouraged to see that RLX Technology is reinvesting for growth and has higher sales as a result. But since the stock has dived 89% in the last five years, there could be other drivers that are influencing the business' outlook. Therefore, we'd suggest researching the stock further to uncover more about the business.

One more thing to note, we've identified 1 warning sign with RLX Technology and understanding this should be part of your investment process.

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