The Offering Period for Retail Subscribers of Nice One Beauty Digital Marketing Company's IPO is now open, starting from today, 24 December 2024, and will close at 2:00 PM KSA time on 25 December 2024.

In the event of subscription by individual investors, the number of Offer Shares (total of 34,650,000) allocated to institutional investors may be reduced to 31,185,000 shares. As a result, up to 3,465,000 shares (representing 10% of the total Offer Shares) will be allocated to individual investors.

Institutional Offering Results

The final price for the IPO shares has been set at SAR 35 per share, the top of the previously announced price range. This pricing reflects strong demand, with the institutional book-building process being oversubscribed by 139.4 times, resulting in total orders exceeding SAR 169 billion (approximately USD 45 billion). The market capitalization of the Company at listing is expected to exceed SAR 4 billion.

Additionally, the company has secured a commitment from its cornerstone investors, who will be allocated 4,331,250 shares.

Subscribe now via our app to secure your participation in Nice One’s IPO!

Key Investment Highlights

1. Market Position and Brand Equity

• Established in 2017, Nice One is a leading e-commerce retailer in Saudi Arabia.
• Fulfilled 2.9 million orders and sold 18 million units in 2023.
• Built a strong brand reputation, supported by 2 million social media followers.

2. Strong Marketing Capabilities

• Expert in leveraging digital marketing and influencer partnerships.
• Achieved a 58% increase in new customer acquisition (Q1 2023–Q1 2024).
• Reduced customer acquisition costs by 36% during the same period.

3. Integrated Digital Platform

• Seamless user experience with advanced infrastructure and a database of 4+ million registered customers.
• Achieved 90%+ customer satisfaction and over 8 million app downloads.
• Maintained 99% platform uptime in 2023, ensuring operational efficiency.

4. Product Sourcing and Dynamic Sales Strategy

• Sources 82% of products locally with a catalog of 28,000+ SKUs, including exclusive and international brands.
• Uses advanced analytics for dynamic pricing and demand prediction, optimizing profitability.

5. Reliable Supply Chain Infrastructure

• End-to-end supply chain management, including same-day delivery in major cities.
• Employs warehouse automation and a proprietary transportation fleet for efficient logistics.

6. Own Brands and Strategic Brand Partnerships

• Own brands contributed 20% of product revenue in 2023, growing at a CAGR of 103.4%.
• Partnerships with 1,200+ international brands offer exclusive products and joint marketing campaigns.

7. Financial Performance

• Achieved a revenue CAGR of 32% (2021–2023), with SAR 782.4 million revenue and SAR 32.6 million net profit in FY 2023.
• Profitability driven by high-margin products, cost reductions, and growth in own brands.

8. Ambitious Management and Strategic Shareholders

• Led by founders with expertise in beauty, personal care, and digital technology.
• Supported by strategic shareholders driving innovation and long-term growth.

9. Timeline for the expected use of net proceeds from the offering

Substantial Shareholders of the Company Pre- and Post Offering

* Wajhat AlHamra for Investment Company, Darb AlNomu Investment Company and Tareek Al Nomu Investment Company are all fully owned by Namara Investments Company.
Source: The Company

IPO Details

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Expected Offering Timetable

Note: The above timetable and dates therein are indicative. Actual dates will be communicated in announcements made in local daily
newspapers in the Kingdom, on the Tadawul website (https://www.saudiexchange.sa), the Company’s website (www.niceonesa.com) and
the website of the Financial Advisors (www.efghermesksa.com) and (www.alahlicapital.com).

Read the full Prospectus

- Reporting by Zaid, Sahm News team