Steve Jobs Believed Teamwork Required 'Bumping Up' Each Other Like 'Old Ugly Rocks' — Here's What He Meant
Apple Inc. AAPL | 0.00 |
Steve Jobs once likened a high-performing team to "common stones" spinning in a rock tumbler, noisy, abrasive and ultimately polished to brilliance.
What Happened: The anecdote, recorded in a 1995 interview for PBS's "Triumph of the Nerds" and rediscovered after his death, captures what the Apple Inc. (NASDAQ:AAPL) co-founder saw as the alchemy of collaboration.
Jobs told interviewer Bob Cringely that, as a boy, a widower neighbor showed him a homemade tumbler, "a motor and a coffee can and a little band between them," filled with "regular old ugly rocks," water and grit. After a night of clattering, the stones emerged "amazingly beautiful," he recalled.
The tumbling, he said, mirrors "incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise" until both ideas and individuals are refined. Jobs, then running NeXT and poised to return to Apple, argued that the best companies court constructive friction. “…Working together, they polish each other and they polish the ideas,” he remarked.
See also: Bill Gates Finally Meets Linux Creator Linus Torvalds At Microsoft Exec’s Dinner, Decades After Powering Rival Operating Systems
According to an NBC article from 2017, former colleagues say Jobs organized project rooms so engineers and designers could not avoid debate, a practice later echoed in Apple's iPhone and Pixar's story-brain sessions.
Why It Matters: Steve Jobs routinely engineered tension to sharpen ideas, whether by ringing Pixar colleagues "at any time, day or night, three in the morning" and expecting instant answers, a habit Pete Docter says he now refuses to copy.
His intolerance for half-measures surfaced again this month when tech watchers joked that Jobs would "have fired everyone" over a lackluster iOS interface, an exaggeration that nonetheless echoed stories of him dismissing teams that failed to hit the mark on the first iPhone's glass swap and other last-minute pivots.
Yet the same razor-edged perfectionism often came wrapped in jolts of generosity meant to keep morale high. Former quality chief Ron Givens recalls Jobs buying a tardy secretary a new Jaguar on the spot, a reward delivered only after a public grilling about her commitment.
Read next:
- Spotify’s Daniel Ek Leads $690 Million Bet On Defense AI Startup Helsing, Valued At $13.8 Billion As Europe Ramps Up Military Spending
Image via Kemarrravv13/ Shutterstock
Recommend
- SahmPlatform 18/11 05:59
Option Signals | AI Frenzy Expands! Option Volumes Surge for Microsoft, Nvidia; Nvidia Options Signal US$320 Billion Shakeup
Sahm Platform 19/11 08:03Live On CNBC, Joe Terranova Announces Sold Apple; Buys SPDR Gold Trust
Benzinga News 19/11 17:46This Government-Owned Rare-Earth Stock Still Has Big Upside Ahead, Goldman Says
Benzinga News 19/11 19:08Nvidia Blackwell Sales Off The Chart, Walmart Earnings Powered By Value-Seeking Consumers
Benzinga News 20/11 18:27Why Did U.S. Stocks Experience Major Turbulence? Goldman Sachs Identifies Nine Key Reasons
Sahm Platform Today 06:01Is Apple Still a Bargain After Bold AI Moves and New iPad Launch in 2025?
Simply Wall St Today 07:23Option Signals | U.S. Stocks on a Roller Coaster: Top 10 Options by Volume Surge; One RKLB Put Option Soars 280%, Signaling Bets on Short-Term Decline
Sahm Platform 1h


