Twilio Study Released Fifth Annual State Of Customer Engagement Report

Twilio, Inc. Class A -0.98%

Twilio, Inc. Class A

TWLO

132.92

-0.98%

Twilio's fifth annual State of Customer Engagement Report shows consumers spend an average 54% more on brands that personalize experiences, yet only 16% of brands have the customer data they need to do so

49% of consumers say they would trust a brand more if it disclosed how customer data is used in AI-powered interactions

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