PRESSR: IPG Health expands its business in the Middle East and North Africa with the opening of McCann Health Cairo
IPG Health, the world's leading business network in the field of integrated marketing communications for the healthcare sector, announced the launch of McCann Health Cairo, in a move aimed at expanding the scope of its services and presence in the Middle East and North Africa region. The launch of the new company is a continuation of the network’s commitment to employing the best talents and harnessing capabilities and expertise to provide solutions that suit the company’s clients in various global markets.
McCann Health Cairo represents an important addition that will enrich the capabilities of the network's regional center in Dubai, and enhance its position to provide the best marketing services, including production services and specialized consulting expertise in medical affairs, to pharmaceutical and healthcare companies throughout the Middle East and North Africa.
On this occasion, Dana Mayman, CEO of IPG Health, said: “The Middle East and North Africa region is one of the vital and fast-growing markets that is of great importance to our clients and our own business. Expanding our offers and services in this region comes within the framework of our commitment to focus on serving... Customers, giving priority to their interests and brands, and emphasizing the importance of our human competencies, to ensure continued achievement of value, effective positive impact, and sustainable growth.”
Under the leadership of Regional Director Karen Kamel; McCann Health Cairo will provide a comprehensive range of marketing communications services to the healthcare sector, as the company will benefit from the momentum and significant growth of the McCann Health Dubai network, which has achieved outstanding successes during the year 2023, which has qualified it to obtain a number of prestigious awards and titles such as The “Best Place to Work” award, in addition to organizing the innovative “Wall Street Bulls” campaign that the company created in cooperation with FB7 McCann Dubai and the Testicular Cancer Society, which won many prestigious awards, including the Cannes Lions Festival Award.
Karen Kamel, Regional Director of McCann Health Dubai and McCann Health Cairo, said: “The healthcare sector in the Middle East region is witnessing important and rapid developments, as our clients face increasing pressure to enjoy more flexibility, efficiency and effectiveness at the local and international levels. Adding McCann Health Cairo to our group will enable us to employ our creative capabilities and significant presence in the global healthcare sector to serve our customers and advance both their businesses and our ambitions to new, unprecedented heights.”
The new company was launched in cooperation with FB7 McCann Cairo, affiliated with IPG Network, which is one of the most prominent local creative companies led by Amr Qalawi. As subsidiaries of the IPG network in Egypt, FP7 McCann Cairo and McCann Health Cairo will join forces and employ shared resources and capabilities to serve clients in the region.
Saturnino Izquierdo, Head of Global Client Solutions in Emerging Markets at IPG Health, said: “This step reflects our firm commitment to our clients and their brands. The significant developments witnessed by the healthcare systems in the MENA region are now providing great opportunities for growth.” “And success. There is no doubt that the launch of McCann Health Cairo will contribute to consolidating our position and will enable us to provide the best services to enhance the pace of growth of our clients’ businesses and raise them to new levels in the region.”
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About McCann Health Cairo
McCann Health Cairo is part of the IPG Health global network, the leading global network for integrated marketing communications for the healthcare industry. The company provides health marketing communications services to elite brands specialized in the pharmaceutical and consumer fields, in addition to promotional communications and medical training targeting patients and healthcare professionals, as well as launching public health awareness campaigns.
About McCann Health Dubai
McCann Health Dubai is part of the global IPG Health network, an integrated services and marketing communications company specializing in the healthcare industry. The company provides health marketing communications services to elite brands specialized in the pharmaceutical and consumer fields, in addition to promotional communications and medical training targeting patients and healthcare professionals, as well as launching public health awareness campaigns. McCann Health Dubai seeks to achieve the right balance between strategic, creative, clinical and digital excellence to transform clients' businesses to new levels. McCann Health Dubai is ranked as the best place to work in the UAE, and in 2023 it won the Best Healthcare Marketing Communications Company award by the Emirates Business Awards Middle East and Africa, and was also ranked third in the list of the top 10 workplaces for parents. In the United Arab Emirates, provided by the Great Place to Work® Middle East Foundation.
About IPG Health
IPG Health includes a group of the most famous healthcare marketing companies in the world. The group employs more than 6,500 people across six continents who are passionate about creating the best marketing solutions, and harnessing the power of creativity, technology, science and data to inspire everyone to adopt the best healthy behaviours. With more than 45 companies, including more than 18 specialized units, our integrated approach to marketing capabilities enables us to help clients achieve better results and improve the quality of life of healthcare users around the world. The group's clients include the top 20 global pharmaceutical companies, as well as a wide range of start-ups, biotechnology companies, biopharmaceutical companies, and a variety of life sciences companies. IPG Health received numerous prestigious awards during 2023, including Healthcare Network of the Year, Cannes Lions, Clio Health Awards, MedAd News Money Awards and New York Festival Health Awards. IPG Health is also part of the Interpublic Group of Companies (NYSE:IPG). For more information, please visit: ipghealth.com
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