PRESSR: Aman Holding, Bokra Holding, and Rehla Rides launch a strategic partnership to provide job opportunities for youth in cooperation with Nissan Egypt.
Cairo – Reflecting its commitment to supporting financial inclusion and youth economic empowerment, Aman Holding, a subsidiary of Raya Holding and the most integrated non-banking financial technology company, announced the launch of a new initiative in cooperation with Bokra Holding, Arrw, a ground transportation services company, and Nissan Egypt.
Under this collaboration, Aman Holding will provide flexible financial facilities exceeding EGP 5 billion, including financing and sukuk solutions, to finance 6,000 locally manufactured Nissan vehicles. This will support young people seeking to work through the Arrw ride-hailing app, operated by Rehla Rides . For its part, Bokra Holding will contribute to providing innovative savings solutions for drivers in conjunction with Aman, focusing on facilitating people's lives and helping them improve their standard of living and achieve their financial goals. This partnership is expected to support entrepreneurship, increase economic activity in the transportation sector, and streamline and facilitate the lives of Egyptian citizens, positively impacting economic performance indicators.
In this context, Eng. Hazem Moghazi, Chief Business and Commercial Officer at Aman Holding, stated : “ Such partnerships represent an important step towards expanding the beneficiary base of financing solutions and providing opportunities for new segments to join the financial inclusion umbrella, in line with the country’s ambitious vision. At Aman Holding, we believe in our pivotal role in empowering youth and supporting the national economy through innovative and effective financial solutions. With more than 21.3 million young people in Egypt, it was only natural for us to focus on creating solutions that support them and open up new job prospects. Therefore, we are pleased to be part of this collaboration between Nissan Egypt, Rehla Rides, and Bokra Holding, as we work together to create real job opportunities for them by facilitating the ownership of modern and reliable cars that enable them to join the growing shared transportation market in Egypt. ”
Commenting on the partnership, Ayman El Sawy, Founder and CEO of Bokra Holding, said: “This partnership is an extension of our strategy at Bokra to provide innovative savings solutions that support businesses and facilitate the lives of individuals. Following the launch of the upgraded version of the Bokra app and our success in becoming the first digital platform for saving in real assets through the offering of Sharia-compliant Sukuk, we affirm our commitment to continuing to develop our products and services in line with market requirements and the aspirations of our customers . At Bokra, we believe that strategic partnerships represent a fundamental pillar for empowering youth and supporting the national economy, and we always work in line with Egypt’s Vision 2030 by providing individuals with the tools to help them improve their standard of living. Through our collaboration with Aman Holding and Rehla Rides, we continue our mission to help individuals preserve the value of their money and achieve their goals through saving in assets.”
As businessman Mohamed Abu El Naga Nagaty, co-founder of Arrw Rides, stated:
The Alexandria experience continues, and we have already succeeded in providing a safe and distinguished service that reflects the efficiency and quality of Egyptian services, providing the market with a unique smart transportation experience. Today, the funding provided by Aman Holding, Bokra Holding, and Nissan opens new horizons for young people to leverage their capabilities. We at Arrw Rides are proud of this partnership and look forward to a future filled with expansions and new capabilities that will enhance our services and develop the smart transportation sector in Egypt.
Arrw Rides has confirmed its pivotal role in supporting this partnership by providing it with a select group of drivers, carefully selected through rigorous personal interviews and a series of criminal, medical, and security tests. This comes as part of a well-thought-out plan aimed at ensuring the highest levels of quality, safety, and security in the service provided to the Egyptian market.
From this perspective, Eng. Mohamed Abdel Samad, Managing Director of Nissan Egypt, said, "We are proud to participate in initiatives that have a direct economic impact by creating real job opportunities for young people, based on strong local manufacturing and Japanese operating standards. Our partnership with Aman Holding, Rehla Rides, and Bokra Holding reflects our vision of integrating manufacturing, financing, and technical operations to expand the digital economy in the transportation sector and provide reliable service worthy of the Egyptian consumer."
Abdel Samad continued: “Nissan Egypt is the only company in the Egyptian automotive sector that fully owns its factory, which confirms its unwavering commitment to investing in local manufacturing and increasing the national component. Thanks to its outstanding commercial performance, Nissan has maintained its leadership in the Egyptian market, achieving the largest market share for two consecutive years (2023 and 2024), reflecting customer confidence and the efficiency of its pricing and distribution policies. Nissan Egypt’s operations are also based on global expertise and the highest Japanese standards in quality, production, and operational governance, which strengthens its position as a leading company and the preferred choice for the Egyptian consumer.”
It's worth noting that Aman Holding places special emphasis on empowering youth through innovative financing and training initiatives, most notably its collaboration with the Challenge Fund for Youth Employment ( CFYE ) program, in collaboration with the Embassy of the Netherlands and Entreprenelle , to support entrepreneurs in the most needy governorates. This reflects its commitment to promoting financial inclusion and creating sustainable job opportunities.
About Aman
Aman Holding, a subsidiary of Raya Holding, which includes Aman Electronic Payment Technology, Aman Financial Services, Aman Project Finance, Aman Consumer Finance, and Aman Securitization, is one of the first companies in Egypt seeking to realize the Egyptian government's vision of digital transformation and financial inclusion. The Aman Group of companies has presented an integrated Egyptian model, capitalizing on promising opportunities in the field of non-banking financial technology. The company provides more than 2,000 financial services at affordable prices and distinguished service, supporting unbanked citizens to become self-sufficient and economically independent. Within a few years, each of these companies has become a leader in its field, leading the non-banking financial sector and offering many new services and products.
For more information, please visit the website: https://aman.eg/en/home/
About Bokra Holding
Bokra is the first digital platform in the MENA region dedicated to financial goal achievement, redefining the future of wealth management . Bokra focuses on connecting users' financial goals with real investments through regulated, Sharia-compliant financial instruments, including Sukuk, real estate, and precious metals, making every step of the savings journey a step closer to achieving your goals . Fully licensed by the Financial Regulatory Authority (FRA) and backed by a highly experienced and qualified team, Bokra combines security, innovation, and transparency to redefine financial freedom . With Bokra, every savings step is a step toward achieving your goals .
About Rehlat Rides Company:
Arrw Rides ( Arrw ) is the first Egyptian app officially licensed on June 16, 2025, to operate in the field of passenger transportation using information technology. It aims to provide users with a unique, safe, and distinctive transportation experience. The app features advanced technologies and highly efficient customer service, making it a strong competitor in the local smart transportation market.
The company seeks to support the Egyptian economy by creating job opportunities and improving transportation services within cities. One of the app's founders is Egyptian businessman and engineer Mohamed Abu El-Naga Nagaty, who plays a pivotal role in leading the project with a forward-looking vision focused on innovation and service.
https://www.arrw.com
About Nissan Egypt:
Nissan Egypt was established in 2004 and has since operated as a subsidiary of Nissan Motor Co., Ltd., its leading automotive brand in Egypt. The company employs over 1,100 employees and technicians, striving to achieve the highest standards for its customers by providing safe, distinctive, and innovative products and services. Nissan is the first Japanese automotive manufacturer to establish a factory in Egypt, located in the 6th of October Industrial City in Giza. It is the only global manufacturer in the Egyptian automotive sector that owns 100% of its factory. Nissan Egypt assembles passenger cars, especially the Sunny and Sentra, and the Egypt factory represents the regional hub for passenger car exports to Africa.
Nissan Egypt has a wide network of 16 authorized dealers and 44 sales outlets across Egypt, including 35 showrooms and 25 service centers in various governorates. Nissan Egypt leads the passenger car sector in the Egyptian market through its brands Sunny, Sentra, X-Trail, Juke and Qashqai. Its main goal is to provide the best experience for its customers.
For more information, please visit Nissan Egypt's website or the company's social media pages on Instagram, Facebook, and YouTube, or call the hotline 16244.
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