Riyadh: Salam Telecommunications Company, the leading Saudi company in the communications and information technology sector, announced the signing of a memorandum of understanding with Quality Business Solutions Company (QBS), with the aim of cooperating in developing the “Salam CX” platform, which is considered the first customer experience (CX) service platform in the region that adopts the Arabic language using artificial intelligence.

This strategic partnership aims to deliver a comprehensive suite of AI-powered smart solutions tailored to meet the needs of businesses, government entities, and small and medium-sized enterprises (SMEs) across the Kingdom. The "Salam CX" platform will include a full range of smart automation tools for customer service, encompassing voice-activated communication (VOC) solutions, callbots, chatbots, voice assistants, voice analytics, "Talk to Your Data" interfaces, and a sophisticated dynamic knowledge base. These solutions leverage cutting-edge technologies such as speech recognition, natural language processing (NLP), interactive AI, Arabic dialect models, machine learning, and cloud integration.

Abdullah Mohammed Khurami, CEO of the business sector at Etihad Salam Telecommunications, said in a statement on this occasion: “The Salam CX platform was designed to be a true transformative force in the performance of companies and institutions that serve Arabic-speaking customers. By building a platform that is based on the Arabic language at its core, we are not only localizing global technologies, but also developing innovative solutions that understand and respond accurately to the specificities of our language, culture, and business needs.”

This partnership directly contributes to supporting the goals of Saudi Vision 2030, which considers the adoption of artificial intelligence technologies and the automation of smart services as key drivers of national competitiveness. With the Kingdom ranking as the largest digital economy in the Middle East and North Africa region, with a value exceeding SAR 495 billion (USD 131.9 billion) in 2024, equivalent to 15% of GDP, the demand for smart and scalable customer experience solutions is growing steadily and is currently higher than ever.

The Salam CX platform is designed for ease of implementation and operation, significantly saving time and effort and reducing the technical complexities typically associated with setting up operations, services, and IT infrastructure. The platform will provide plug-and-play solutions that enable quick and seamless service launch, even for users with limited technical expertise.

Ahmed Abuqaoud, CEO of Quality Business Solutions (QBS), said: “We are delighted to partner with Etihad Salam Telecommunications, which stems from a shared vision aimed at accelerating the pace of digital transformation across various sectors. By combining Salam’s long-standing technical expertise with our company’s advanced engineering and implementation capabilities, we ensure faster launch processes, effective local support, and real value for SMEs, enterprises, and large corporations.”

Through this collaboration, “Etihad Salam Communications” and “Al Jawda Business Solutions” are setting a new standard in the field of AI-enhanced customer experience in the region, providing smart and comprehensive solutions that meet local needs, reflecting a deep understanding of the requirements of the Arab market and the nature of its customers.

About Etihad Salam Telecommunications Company

Etihad Salam Telecommunications Company is one of the leading national companies in the telecommunications and information technology sector in the Kingdom of Saudi Arabia. Salam is known as the fastest growing and most innovative telecommunications brand in the Kingdom, operating one of the most reliable telecommunications networks with high infrastructure in the Kingdom since 2005 .

The company provides IT and communications solutions to businesses, government entities, carriers, and operators both locally and internationally, along with fixed and mobile services that support digital transformation in Saudi Arabia. As a key enabler of Vision 2030 , Salam offers state-of-the-art telecommunications, cloud computing, data center, and digital infrastructure services. Salam has two subsidiaries: Salam Mobile Telecommunications and Technology Link Services ( TLS ), ensuring the provision of innovative solutions and seamless connectivity across the Kingdom.

For more information, please visit: www.salam.sa

About Quality Business Solutions Company

Quality Business Solutions (QBS) is a leading company in the field of digital transformation, offering a comprehensive range of smart solutions including enterprise systems, websites, business intelligence services, and advanced cloud solutions .

Quality Business Solutions has extensive experience in designing decision support systems, as well as providing external expertise for project implementation (Business Process Outsourcing) as needed, in addition to developing innovative and user-friendly interfaces, which helps organizations enhance operational efficiency and achieve flexibility and sustainability in changing work environments .

Quality Business Solutions is committed to enabling its clients to achieve comprehensive digital transformation and improve institutional performance through advanced technological solutions that keep pace with the requirements of the times, and ensure their readiness and excellence in a market where the pace of change is accelerating .

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