Manama, Kingdom of Bahrain: Amwaj Beachfront, the award-winning mixed-use development, has announced a partnership with Meliá Hotels & Resorts, the global hotel and resort management company, to manage the project's hotel and beachfront services, in addition to launching Meliá Residences for sale.

The signing ceremony took place at the Amwaj Beachfront project site in the presence of Her Excellency Mrs. Fatima bint Jaffar Al Sairafi, Minister of Tourism and Chairperson of the Board of Directors of the Bahrain Tourism and Exhibitions Authority, His Excellency Eng. Essam bin Abdullah Khalaf, Chairman of the Board of Directors of the Real Estate Regulatory Authority, and Mr. Majid Al Khan, Chairman of the Board of Directors of Amwaj Beachfront. Mr. Ahmed Khalfan, CEO of Amwaj Beachfront, signed on behalf of the company, while Mr. Jordi Sanchez, Senior Director of Business Development for the Middle East, signed on behalf of Melia Hotels and Resorts.

During the ceremony, the two sides unveiled the project's new brand, Melia Beachfront, and announced the start of a partnership focused on managing the hotel and private beach, which will include offering the "Besso" beach experience, in addition to offering Melia residences for sale as a residential and hotel project to investors.

The project includes a variety of townhouses, upscale residential apartments, and branded residences, in addition to a luxury hotel, offering a complete beach lifestyle with a private beach in a strategic location at the entrance to Amwaj Islands, directly connected to the new Muharraq Ring Road, and just minutes away from major landmarks such as the Marassi Galleria complex and Bahrain International Airport.

Furthermore, the integrated hotel services package contributes to enhancing the experience of owners and residents, including hospitality, maintenance, and facilities management, along with a program to redesign and refurbish residential units in line with the project's new development vision. The package also includes the launch of a group of upscale restaurants, a private beach, and green spaces, in addition to additional operational and service elements that meet the needs of owners and visitors alike.

The project occupies a built-up area of approximately 250,000 square meters , distributed over three 22-story residential towers comprising approximately 700 residential and hotel units, and a five-story complex comprising 94 townhouses overlooking the waterfront with gardens and a private beach, contributing to strengthening the project's position as an integrated coastal tourist destination offering a luxurious lifestyle in the Kingdom of Bahrain .

On this occasion, the Minister of Tourism affirmed that the "Meliá Beachfront" project is a pioneering model of the Kingdom of Bahrain's ability to attract the most prominent international brands in the tourism sector, stressing that this strategic partnership with "Meliá Hotels and Resorts" in Amwaj Islands comes within the framework of efforts to implement the tourism strategy for the years 2022-2026, which aims to enhance the Kingdom of Bahrain's position as a global tourism hub.

Her Excellency noted that the project reflects the goal of developing attractive tourist destinations capable of attracting visitors and encouraging them to repeat the experience. This will contribute to strengthening investor confidence in the sustainable growth of the Kingdom's tourism sector, in addition to providing qualitative opportunities for employing national talent and developing their skills, thus enhancing the Kingdom's competitiveness on the regional and international tourism map.

For his part, Mr. Majed Al Khan, Chairman of Amwaj Beachfront, commented: “We are pleased to announce this partnership with the renowned international brand, Meliá. This represents a fundamental step in strengthening Amwaj Beachfront’s position as a unique residential and tourist destination, as part of the ongoing efforts to transform this project into a vital hub in the Kingdom of Bahrain and the GCC region. The project combines local vision with international expertise to provide added value to the citizens and residents of the Kingdom of Bahrain, as well as tourists and visitors from all over the world.”

In this context, Mr. Ahmed Khalfan, CEO of Amwaj Beachfront, said: “This collaboration with Meliá Hotels & Resorts is in line with our strategy to provide a world-class living and hospitality experience. The project’s modern design, integrated hotel services, and private beach will contribute to creating an exceptional environment that embodies the unique coastal lifestyle we seek to offer residents and investors.”

In turn, Mr. Jordi Sanchez, Senior Director of Business Development for the Middle East at Meliá Hotels & Resorts, explained: “We are pleased to announce the expansion of Meliá’s presence in the Kingdom of Bahrain through the Meliá Beachfront project, through which we will harness our global expertise and take advantage of the project’s distinguished location to provide a unique blend of modern international hospitality and a relaxed beach lifestyle that suits our valued customers in the Middle East.”

About Amwaj Beachfront:

Amwaj Beachfront is a leading developer and operator of luxury beachfront properties in the Middle East. Established in 2008, its portfolio includes award-winning resorts, residential projects, and mixed-use properties that combine world-class amenities with stunning coastal locations. Committed to the highest standards of sustainable development and authentic guest experiences, Amwaj Beachfront continues to set new standards for luxury coastal living in the region.

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