PRESSR: Libyan United Beverage Bottling Company (LUBBC) expands its packaging machinery portfolio with the addition of four advanced aseptic carton filling lines from SIG.
Libya : Libyan United Bottling Company (LUBBC), a leading player in the Libyan beverage market, has expanded its strategic partnership with SIG, enhancing its production capacity and expanding its local market share. This expansion also opens up new export opportunities, strengthening SIG's presence and consolidating its position in the region.
Under this agreement, SIG will deliver four additional aseptic carton filling lines to the United Libyan Beverage Company (ULBBC), including a SIG Midi 12 Aseptic line, two SIG XSlim 24 Aseptic lines, and a SIG Mini 24 Aseptic line. These lines will support ULBBC’s expansion plans and meet the growing demand for safe, high-quality beverages in Libya. The company currently has two SIG aseptic filling lines in operation, using them to fill its Safi beverages.
Hamza Abu Breij, CEO of the Libyan United Bottling Company, said: “We are proud to have chosen SIG as our trusted partner. SIG is developing the solutions and technologies necessary to ensure the safe supply of non-carbonated soft drinks (NCSD) and liquid dairy (LD) to consumers around the world. The Safi brand in Libya has achieved exceptional success over the past few months, thanks to the fruitful collaboration between the SIG and Libyan United Bottling Company teams. We are excited to expand and deepen this partnership, and continue our shared path towards further growth and future opportunities.”
This strategic partnership reflects the progress of the United Libyan Beverage Bottling Company, contributing to driving local growth and enhancing competitiveness regionally and internationally through the adoption of advanced packaging technologies.
Mohamed El Gamal, SIG's Regional Director for Libya, added, "This partnership is an important strategic step towards expanding our presence and strengthening our position in the local market. We are proud to see more customers in Libya achieve growth and development thanks to our industry-leading solutions."
About the Libyan United Beverage Bottling Company
Established in 2017, the United Libyan Bottling Company is one of Libya's leading manufacturers of high-quality beverages. Under the umbrella of Whiba Holding Group, the company specializes in the production and distribution of a variety of beverages. With its robust supply chain and extensive manufacturing experience, the company is contributing to the development of the Libyan beverage industry .
About SIG
SIG is a leading solutions provider in packaging for "better"—better for our customers, consumers, and the world. Through our unique portfolio of innovative products, such as aseptic pack, pouch-in-box, and pouch-with-spout, we partner with our customers to deliver food and beverage products to consumers worldwide in a safe, sustainable, and affordable way. Our technology and innovative capabilities enable us to provide our customers with comprehensive solutions, superior products, smart factories, and more connected packaging, helping to meet the changing needs of consumers. Sustainability is an integral part of our business, as we strive to create a positive packaging system that protects our environment and reduces harmful impacts .
Founded in 1853, SIG is headquartered in Neuhausen, Switzerland, and is listed on the SIX Swiss Exchange. The skills and expertise of our approximately 9,600 employees worldwide enable us to respond quickly and effectively to the needs of our customers in more than 100 countries. In 2024, SIG produced 57 billion packages, generating €3.3 billion in pro forma revenue. SIG is also ranked
AAA ESG rating by MSCI , Platinum CSR rating by EcoVadis , and included in the FTSE4Good Index.
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