PRESSR: Emirates NBD issues "Emirates NBD Gold Bar", the first gold bar bearing its brand name in the UAE

Dubai, UAE: In a historic move in the UAE's money and precious metals market, Emirates NBD, the leading banking group in the Middle East, North Africa and Turkey, issued the "Emirates NBD Gold Ingot" in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Emirates NBD Group and senior officials of the group.

The Emirates NBD gold bar is the first private-label gold bar of a banking institution in the UAE, designed for savers and investors, and represents a significant milestone in the growth of Dubai’s gold sector.

The launch of the gold bar contributes to enhancing Dubai’s reputation as a global center for gold trading and investment. This step is also in line with the broader national vision to stimulate financial innovation, diversify assets, and accelerate the digital transformation agenda, thus strengthening Emirates NBD’s position as a key player in implementing this agenda.

In this regard, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Board of Directors of Emirates NBD Group, said: “It is with great pleasure and pride that we announce the launch of the Emirates NBD gold bar, which represents an important milestone in the transformation journey that Emirates NBD is undergoing. The issuance reflects the bank’s position in the banking sector and its ability to launch quality products that meet the aspirations of investors and achieve global competitiveness in the banking sector.”

This release is a step in our ongoing efforts to achieve greater innovation and competitiveness in the gold markets, supported by the wise leadership of the United Arab Emirates. This ingot reinforces our rich heritage and reflects our continuous efforts to support the national economy, drive long-term economic growth, and accelerate development in the region.

For his part, Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, said: “Emirates NBD has always been part of the UAE’s growth journey since 1963 when we issued our first letter of credit, which helped open up the gold trade. Today, we continue this legacy as the first bank to issue a gold bar bearing its brand, as an investment product, thus combining the richness of tradition with innovation.”

Emirates NBD gold bars will be available for purchase by all bank customers as Emirates NBD gold certificates, redeemable at any time. The Emirates NBD gold certificate allows investors to store the gold bar with the bank or collect the gold upon request. The certificates will be available to all customers through their relationship managers and on our digital platform. Emirates NBD gold bars will be available in 10, 50, and 100-gram denominations, stamped with the Emirates NBD logo, and each bar will come with a unique certificate to verify its authenticity and ownership.

This strategic step embodies the vision and strength of the Emirates NBD brand, and contributes to consolidating its position as a leading regional bank in the field of global banking innovation, always seeking to expand its product offerings and open new horizons for wealth by meeting the growing needs of customers and supporting community development.

About Emirates NBD Bank

Emirates NBD, listed on the Dubai Financial Market under the symbol (Emirates NBD), is a leading banking group in the Middle East, North Africa, and Turkey, with a presence in 13 countries and serving over 9 million active customers. As of September 30, 2025, its total assets amounted to AED 1.139 trillion (approximately US$310.1 billion). The group operates in the UAE, Egypt, India, Turkey, Saudi Arabia, Singapore, the UK, Austria, Germany, Russia, and Bahrain, and has representative offices in China and Indonesia. Its network comprises 797 branches and 4,526 ATMs and point-of-sale terminals. Emirates NBD is the leading financial services brand in the UAE, with a brand value of US$4.54 billion.

Emirates NBD Group serves individual, corporate, government, and institutional clients, helping them achieve their financial goals through a comprehensive suite of banking products and services. These include retail, corporate, institutional, Islamic, investment, and private banking, as well as asset management, global markets, treasury, and brokerage. The Group is a major player in the global digital banking industry, processing over 97% of its financial transactions and orders outside of its branches. Emirates NBD’s digital bank, Liv, has nearly half a million customers and remains the fastest-growing bank in the region.

Emirates NBD contributes to building a sustainable future through its ongoing commitment to participating in and supporting sustainable development initiatives in the UAE, including financial well-being and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE Year of Sustainability, and in addition to being the lead banking partner for the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28), the bank was a pioneer in supporting the "Dubai Initiative" for sustainability, an emirate-wide initiative aimed at reducing the use of single-use plastic drinking water bottles.

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