Riyadh: Bupa Integrated Care - the health arm of Bupa Arabia Cooperative Insurance Company, participated as a sponsor of the Global Health Forum 2025, which was held from October 27 to 30, 2025, under the patronage of the Saudi Ministry of Health, and in the presence of His Excellency the Minister, Mr. Fahd bin Abdul Rahman Al-Jalajel, and a selection of the most prominent leaders and experts in the health sector locally and internationally.

This participation embodies the company’s commitment to supporting the national transformation in the healthcare sector, through an integrated care model that combines service delivery in a unified digital experience based on technology, which enhances spending efficiency and service quality, and contributes to achieving the goals of the Kingdom’s Vision 2030.

Bupa Integrated Care and Healthcare

Bupa Integrated Care represents a new step by Bupa Arabia towards enhancing the primary digital care model that combines convenience, personalization, and proactivity in service delivery.

Bupa Integrated Care adopts a digital-first approach that offers a comprehensive range of health services tailored to meet the needs of individuals and families, within an integrated framework that ensures a seamless and integrated care experience that combines convenience, personalization, and efficiency at every stage of the services provided by Bupa Integrated Care.

The company offers a comprehensive package of services designed to meet the needs of members and their families, through a specialized medical and technical team that keeps up with the latest innovations to ensure the best health outcomes and a seamless experience at every step of the patient's journey.

Bupa Integrated Care, Integrated Digital Health Solutions

Bupa Integrated Healthcare's healthcare model relies on advanced digital solutions that connect patients and doctors, serving patients at every stage of their healthcare journey and ensuring a more seamless, accessible, and high-quality care experience. These services include unique medical solutions and smart services that reflect the concept of digital transformation in the healthcare sector. Foremost among these is the digital clinic, operating 24/7 under the supervision of qualified Saudi physicians, which offers patients instant video consultations, home visits, and medication dispensing and delivery. Care also extends to workplaces through Bupa Integrated Healthcare clinics located within the premises of major companies, providing occupational medicine, physiotherapy, emergency response, and preventative screenings via flexible operating models that combine on-site visits with digital technologies.

As part of its expansion to provide a comprehensive healthcare experience, the company is opening its first fully integrated physical clinic ( Bupa Physical Clinic ) in Riyadh. This clinic will serve as a state-of-the-art model for primary care, combining medical consultations, chronic disease management, and preventative follow-up within a unified digital environment. Care also extends to homes through a home clinic offering medication delivery, nursing care, medical visits, and laboratory tests for chronic conditions and the elderly, ensuring continuity of care, patient comfort, and high-quality service.

Bupa Integrated Care also features specialized chronic disease management programs, where each patient is assigned a dedicated medical team that oversees their treatment plan and healthy lifestyle to ensure optimal outcomes. On-site Care & Referral Management services facilitate a seamless transition for critical and complex cases to the most suitable hospitals and physicians, under the direct supervision of Bupa physicians, ensuring rapid intervention and high-quality service without the need for approvals or complex procedures. This integration embodies the company's vision of transforming healthcare from its traditional treatment model to a smart, connected experience that provides each patient with comprehensive and compassionate care at every stage of their treatment journey.

A leading figure was present at the most prominent sessions of the forum.

Dr. Abdullah Al-Khafaji, Executive Director of the Medical Sector at Bupa Arabia, participated in a session dedicated to health finance and digital insurance, during which he reviewed the latest data-driven health insurance models and the role of artificial intelligence in predictive risk assessment and early fraud detection, in addition to developing innovative payment mechanisms that contribute to improving operational efficiency, reducing costs and enhancing access to health care.
Khafaji explained that Bupa Integrated Care adopts a smart insurance model based on real data, which combines predictive analytics and personalized care to ensure more accurate and comprehensive services are provided to all beneficiaries.

Dalal Al Hamed, Senior Director of Value-Based Healthcare at Bupa Arabia, participated in the Global Health Leaders Forum in a session discussing the concept of value in healthcare and results-based payment models, in addition to the shift towards decentralized care that allows rapid and sustainable access to health services.

Dalal emphasized that the future of healthcare will be more flexible, with services going to the patient instead of the patient going to the healthcare facility. She noted that Bupa Integrated Care is working to build an integrated model that combines technology and a human touch, making care accessible anytime, anywhere—at home, at work, or through digital channels—ensuring the highest quality and easiest possible access to services.

Strategic agreements to promote workplace health

Today, Bupa Integrated Healthcare operates 15 clinics within the premises of leading national institutions in the Kingdom, providing a comprehensive healthcare experience in the workplace that facilitates access to services and contributes to enhanced employee productivity. Its partners include the Public Investment Fund, the National Housing Company, Savola Group, KAFED, and Alinma Bank, along with a number of other major investment and industrial institutions in the Kingdom.

During its participation in the World Health Forum 2025, Bupa Integrated Care intends to sign 11 new collaborations with a select group of government entities and major national companies, in a move that reflects the growing confidence in its integrated healthcare model and its ability to combine insurance and medical service delivery within a unified and comprehensive experience.

This model embodies Bupa's commitment to integrated care by providing preventive and professional health solutions within workplaces, in line with the objectives of the Quality of Life Program, one of the programs of the Kingdom's Vision 2030. This expansion also confirms the company's keenness to strengthen its presence in government and private work environments, and to redefine the concept of corporate care from a mere curative service to an integrated strategic partnership aimed at developing human capital, improving the efficiency of national health spending, and building healthier and more sustainable work environments, in line with the objectives of Saudi Vision 2030.

In this context, Mohammed Al-Messaoui, CEO of Bupa Integrated Care, affirmed that the company’s participation in this global event confirms its commitment to supporting the national transformation in the health sector through a connected care model that combines the provision of medical services within a unified digital system.

Al-Misawi explained, “At Bupa Integrated Care, we work to build a cohesive healthcare environment that facilitates the patient’s journey and ensures better treatment outcomes, through advanced digital solutions that make care more humane and effective, and support the Kingdom’s Vision 2030 goals in developing a sustainable and comprehensive healthcare system.”

In this context, Bupa Integrated Care is working on developing a value-based healthcare model through a series of strategic initiatives aimed at adopting, developing and implementing quality and efficiency-based care contracts, which contribute to improving patient outcomes and enhancing cost efficiency through compensation mechanisms linked to health outcomes, and building an operational system that keeps pace with the objectives of the transformation in national healthcare.

In another significant step reflecting their commitment to fostering innovation and prevention, Bupa, NEOM, and Oura announced a collaboration agreement aimed at enhancing preventative healthcare and well-being by leveraging Oura's smart technology to promote healthy lifestyles. This collaboration is part of the three parties' efforts to build a digital health ecosystem based on data and predictive analytics that empowers individuals to monitor their health and improve their lifestyles.

The partnership reflects a strategic alignment between Bupa, NEOM and Aura to deliver smart digital solutions that integrate prevention and care, and contribute to developing a sustainable national model for preventive care in the Kingdom.

National leadership in building a healthy future

Through its integration with Bupa Arabia, Bupa Integrated Care represents a turning point in the Saudi healthcare sector, combining global medical expertise and local knowledge to build a new model of preventive and proactive care that redefines the patient-doctor relationship.

About Bupa Integrated Healthcare:

Bupa Integrated Healthcare is the healthcare arm of Bupa Arabia Cooperative Insurance Company. It represents an advanced model of integrated healthcare that combines the patient's journey through medical services within a unified digital framework, aiming to make care more accessible and connected. The company focuses on providing integrated medical services, including 24/7 digital clinics, home care, field clinics at workplaces, and major clinics scheduled to open in Riyadh in 2025, reflecting the development of its comprehensive digital model. Bupa Integrated Healthcare obtained full licenses to provide telemedicine and home care services in 2024, enabling it to achieve comprehensive vertical integration that enhances operational efficiency and ensures rapid access to medical services. It also relies on the latest technologies, such as remote patient monitoring, digital medication management, and artificial intelligence tools for medical follow-up, to provide proactive and seamlessly connected care.

Bupa’s integrated care services benefit more than 1.2 million members, it conducts more than 400,000 consultations through its digital clinic, and covers the needs of companies through field clinics equipped with the latest medical technologies.

Bupa’s mission of integrated care aligns with the goals of Saudi Vision 2030 and the Health Transformation Program, by supporting innovation, promoting prevention, and adopting an integrated care model based on smart and connected health services that combine people and technology in a unified digital environment.

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